MSc Digital Marketing and Analytics

At Queen’s, your learning goes far beyond the classroom. This MSc is designed to give you hands-on experience in digital marketing, combining theory with practical skills that employers are looking for. You’ll work on real projects, explore industry-standard software, and get support from experts — all in a modern, collaborative environment that mirrors the workplace.

Here’s how you’ll gain practical experience:

• Capstone Project – Applied or Placement: In your final semester, you can either work on an Applied Marketing Project for a real company or join an Industry Placement Project, giving you valuable on-the-job experience under the guidance of both academics and industry mentors.

• Workshops & Software: You’ll use tools and platforms introduced in modules like Generative AI & Business Intelligence and Marketing Analytics, learning to analyse data, generate insights, and make informed marketing decisions.

• Group Work & Case Studies: Many modules include collaborative assignments, presentations, and scenario-based projects, helping you build teamwork, problem-solving, and communication skills.

• Guest Speakers & Industry Engagement: Regular talks and workshops from digital marketing professionals provide insight into current trends, challenges, and best practices.

• Modern Facilities: Study in Queen’s Business School’s state-of-the-art building with a 150-seat computer lab, breakout collaboration spaces, a 120-seat Harvard-style lecture theatre, and a Business Engagement & Employability Hub.

• Research Support: For your capstone, you’ll receive one-on-one guidance from faculty and industry mentors, helping you turn your project into actionable insights and real-world solutions.

Completing the MSc Digital Marketing & Analytics at Queen’s will give you the skills and confidence to step straight into exciting, high-demand marketing roles. Graduates often take on positions like Digital Marketing Manager, Customer Insights Specialist, Marketing Analytics Consultant, or Social Media Strategist, where they combine creativity with data-driven decision-making. With practical projects, industry exposure, and strong analytical training, you’ll be well-prepared to make a real impact from day one.

Here’s how Queen’s supports your career journey:

• Career & Graduate Support: The Graduate Support team helps you with CVs, interviews, job applications, and more. You can also use the MyFuture careers platform for up to two years after graduation to explore opportunities.

• Industry Placements: The Capstone Project can be completed as an Industry Placement, giving you real-world experience and the chance to build professional connections.

• Graduate Destinations: Alumni have gone on to work with leading organisations such as PwC, BBC, ASOS, Amazon, and Warner Brothers.

• Long-Term Value: The combination of digital marketing strategy and analytics equips you for leadership roles in companies undergoing digital transformation — skills that will remain valuable throughout your career.

• Extra Employability Credentials: You can earn recognition through the Graduate Plus / Future Ready Award for activities like placements, volunteering, and extra-curricular achievements, giving you a competitive edge with employers.

Further Academic Progression:
If you’d like to continue your studies, you could:

• Pursue a PhD in Marketing or Analytics, exploring areas like consumer behaviour, digital transformation, or AI-driven marketing.

• Take executive education or short courses in digital strategy, AI for business, or advanced analytics.

• Leverage your skills for professional certifications in analytics, data science, or marketing leadership.