MA International Fashion marketing

12 Months On Campus Masters Program

Regents University London

Program Overview

The MA International Fashion Marketing at Regent's University London prepares students to become innovative marketing professionals capable of shaping global fashion brands in an increasingly competitive and digitally connected industry. Designed in collaboration with industry leaders, the programme combines fashion business, strategic marketing, consumer psychology, branding and international market insights, equipping students with the creative and commercial skills required to lead fashion brands across global markets.

Curriculum Structure

Term 1

Students establish a strong foundation in international fashion marketing through modules including Global Fashion Business, Consumer Behaviour and Fashion Psychology, and Fashion Brand Strategy. They explore the structure of the global fashion industry, analyse consumer motivations and purchasing behaviour, and develop strategic branding skills while understanding how successful fashion businesses create competitive advantage.

Term 2

The second term focuses on advanced marketing practice through Luxury Fashion Marketing, Digital Fashion Communications, and International Fashion Retail Strategy. Students learn how global brands develop integrated marketing campaigns, use digital platforms to engage audiences, manage international expansion and respond to changing consumer trends across different markets.

Term 3

In the final stage, students apply their knowledge through Research Methods, a substantial Fashion Consultancy Project or Dissertation, and practical fashion marketing challenges. Working on real industry issues, they develop advanced research, strategic thinking and consultancy skills while producing evidence-based solutions for fashion brands operating in international markets.

Focus Areas (in a string)

International Fashion Marketing, Fashion Branding, Consumer Behaviour, Luxury Marketing, Digital Fashion Marketing, Fashion Retail Strategy, Fashion Communications, Brand Management, Fashion Business, Trend Forecasting, Sustainability, Customer Experience, Global Markets, Fashion Innovation.

Learning Outcomes (in a string)

Develop international fashion marketing strategies, analyse consumer behaviour and market trends, create integrated branding and communication campaigns, evaluate global fashion markets, apply digital marketing techniques, manage fashion brands strategically, conduct independent market research, communicate effectively with international stakeholders, solve complex fashion business challenges and implement sustainable marketing practices.

Professional Alignment (Accreditation)

The programme is developed alongside fashion industry leaders and combines academic study with practical industry engagement. Students benefit from consultancy projects, international study opportunities and direct exposure to leading fashion brands, preparing them for careers across fashion marketing, luxury branding and international retail.

Reputation (Employability Rankings)

Students benefit from studying at Regent's University London in the heart of one of the world's leading fashion capitals. The programme includes guest lectures from global fashion brands, an inclusive European study trip, live industry projects, networking opportunities and close collaboration with leading fashion professionals, helping graduates build strong industry connections and enhance their employability in the global fashion sector.

Experiential Learning (Research, Projects, Internships etc.)

The MA International Fashion Marketing combines creative thinking with practical industry engagement to help students develop the strategic, commercial and digital marketing skills required to succeed in the global fashion industry. Throughout the programme, students work on live fashion business challenges, collaborate with leading brands, develop marketing strategies through consultancy projects and gain first-hand experience of the international fashion and luxury sectors. Studying in central London also provides unrivalled access to global fashion houses, retailers, creative agencies and luxury brands.

Students strengthen their practical skills through the following experiences:

Participate in Continuous Professional Development (CPD) Workshops designed to enhance leadership, employability, communication and professional fashion marketing skills.
Apply to join the Luxury Lab Consultancy Series, collaborating in multidisciplinary teams to solve real business challenges for organisations such as Estée Lauder Companies, Laurent-Perrier and Fortnum & Mason.
Complete a Fashion Consultancy Project or Dissertation, researching and developing strategic marketing solutions for real fashion and luxury organisations.
Work on live industry briefs, fashion marketing projects and business simulations, applying branding, consumer insights and digital marketing strategies to real-world challenges.
Participate in an all-inclusive European study trip, visiting leading fashion and luxury destinations to gain first-hand insight into international fashion retail, branding and consumer experience.
Gain access to industry placements and internship opportunities, enabling students to build practical workplace experience within fashion brands, luxury retailers, marketing agencies and creative businesses.
Learn from guest lecturers, fashion executives, luxury brand leaders, marketers and creative professionals, benefiting from Regent's extensive industry connections.
Develop global teamwork skills through collaborative projects with students representing 130+ nationalities, reflecting the international nature of the fashion industry.
Study a business-critical foreign language alongside the programme to strengthen international communication and cross-cultural marketing capabilities.
Use Blackboard, Regent's virtual learning environment, to access learning materials, collaborate on projects, submit coursework and receive academic feedback.
Access the Regent's Library, offering specialist fashion, marketing and business databases, academic journals, trend forecasting resources, digital collections and collaborative study spaces to support fashion research and consultancy work.
Benefit from small class sizes that encourage personalised mentoring, interactive discussions and close collaboration with academic staff and experienced fashion marketing practitioners.

Progression & Future Opportunities

Graduates of the MA International Fashion Marketing leave Regent's with the creative, commercial and strategic expertise needed to succeed in the global fashion and luxury industries. The programme prepares students for careers across international fashion brands, luxury retailers, creative agencies, PR consultancies and e-commerce businesses, with graduates pursuing roles such as Fashion Marketing Manager, Brand Strategist, Fashion PR Manager, and Digital Marketing Manager.

Students receive extensive career support and professional development through the following opportunities:

Dedicated Careers, Enterprise & Industry Team offering personalised career consultations, CV and cover letter reviews, interview coaching, assessment centre preparation, LinkedIn optimisation and career planning support.
Access to Handshake, connecting students with 650,000+ global employers, alongside exclusive internships, graduate vacancies, networking opportunities and employer events.
Opportunity to participate in industry masterclasses, fashion seminars, networking events and employer meet-ups, where students connect directly with fashion executives, luxury brand professionals, buyers, marketers and creative leaders.
Support for consultancy projects, internships and graduate applications, with tailored guidance based on students' career aspirations within fashion marketing, branding, retail, communications and luxury management.
Students interested in entrepreneurship can develop new ventures through The Hive, Regent's enterprise and business incubation initiative, with mentoring, networking and start-up support.
Graduates develop transferable skills in fashion branding, consumer behaviour, trend forecasting, digital marketing, fashion communications, retail strategy, creative problem-solving and strategic management, enabling careers in fashion marketing, luxury branding, public relations, merchandising, e-commerce and entrepreneurship.
Regent's strong links with London's fashion industry provide valuable networking opportunities through Fashion Weeks, exhibitions, conferences and industry events, helping students establish professional relationships before graduation.
Regent's global alumni network helps graduates build professional connections and access career opportunities across the international fashion and luxury sectors.
Graduates may also be eligible to apply for the UK Graduate visa, allowing them to work or look for work in the UK after completing their studies, subject to current UK immigration regulations.

Further Academic Progression:

After completing the MA International Fashion Marketing, graduates can pursue doctoral studies such as a PhD or DBA (Doctor of Business Administration) in Fashion Marketing, Luxury Brand Management, Consumer Behaviour, Marketing, International Business or Creative Industries Management. They may also continue their professional development through specialist qualifications and certifications in Digital Marketing, Luxury Brand Management, Fashion Buying and Merchandising, Consumer Insights, Sustainability, Fashion Communication and Brand Strategy to further strengthen their global career prospects.