MA Management and Marketing

12 Months On Campus Masters Program

Regents University London

Program Overview

The MA Management and Marketing at Regent's University London prepares students to become strategic business leaders with the marketing expertise needed to drive organisational growth in competitive global markets. Designed for graduates from both business and non-business backgrounds, the programme combines contemporary management principles with marketing strategy, consumer behaviour, digital innovation and strategic decision-making, equipping students with the skills to develop impactful marketing solutions and lead business success.

Curriculum Structure

Term 1

Students establish a strong foundation in management and marketing through modules including Managing People, Financial and Managerial Decision Making, and Marketing Management. They explore organisational behaviour, financial planning and the fundamentals of marketing while developing the leadership and communication skills required to manage people, products and business performance effectively.

Term 2

The second term focuses on strategic marketing and business growth through Strategic Marketing, Consumer Behaviour and Market Insights, and Digital Marketing Strategy. Students learn how organisations create competitive advantage, analyse customer behaviour, design integrated marketing campaigns and leverage digital channels to strengthen brand performance and business growth.

Term 3

In the final stage, students apply their knowledge through Research Methods, a substantial Business Consultancy Project or Dissertation, and practical marketing management challenges. Working on real business issues, they develop advanced research, strategic thinking and consultancy skills while producing evidence-based marketing and management solutions for organisations operating in dynamic global markets.

Focus Areas (in a string)

Marketing Strategy, Strategic Management, Consumer Behaviour, Digital Marketing, Brand Management, Marketing Communications, Business Analytics, Leadership, Financial Decision Making, Market Research, Customer Experience, Innovation, Entrepreneurship, Sustainable Marketing.

Learning Outcomes (in a string)

Develop strategic marketing solutions, analyse consumer behaviour and market trends, apply financial and managerial decision-making techniques, formulate business and marketing strategies, lead organisational change, conduct business research, solve complex marketing challenges, communicate effectively with stakeholders, manage customer relationships and implement ethical and sustainable marketing practices.

Professional Alignment (Accreditation)

The programme is accredited by the Chartered Management Institute (CMI), enabling eligible students to graduate with both a Regent's University London master's degree and a CMI Level 7 Certificate in Strategic Management and Leadership Practice, enhancing professional recognition and leadership credentials.

Reputation (Employability Rankings)

Students benefit from studying at Regent's University London, recognised for its strong industry connections, personalised teaching and central London location. The programme offers opportunities to participate in Continuous Development Workshops, collaborate with industry partners through consultancy projects and live business challenges, and build professional networks with global organisations, strengthening graduate employability.

Experiential Learning (Research, Projects, Internships etc.)

The MA Management and Marketing combines academic learning with practical industry engagement to help students develop the strategic, analytical and creative skills needed to lead successful marketing initiatives in today's global business environment. Throughout the programme, students work on real business challenges, collaborate with industry professionals, develop marketing strategies through consultancy projects and gain practical experience in consumer behaviour, digital marketing and business growth. Studying in central London also provides opportunities to connect with global organisations and apply classroom knowledge to real-world marketing and management contexts.

Students strengthen their practical skills through the following experiences:

Participate in Continuous Development Workshops designed to enhance leadership, employability, communication and professional management skills.
Apply to join the Luxury Lab Consultancy Series, working in multidisciplinary teams to solve real business challenges for leading organisations such as Estée Lauder Companies, Laurent-Perrier and Fortnum & Mason.
Complete a Business Consultancy Project or Dissertation in the final term, researching and proposing strategic marketing and management solutions for real organisations.
Take part in live business briefs, bootcamps and creative laboratories commissioned and evaluated by industry partners seeking innovative marketing and business ideas.
Gain access to industry placements, enabling students to build practical workplace experience within management, marketing and consulting environments.
Learn from guest speakers and industry professionals, benefiting from Regent's extensive network of business leaders, marketing specialists and entrepreneurs.
Develop global teamwork skills through collaborative projects with students representing 130+ nationalities, reflecting the international nature of modern marketing and business management.
Study a business-critical foreign language alongside the programme to strengthen international communication and cross-cultural business capabilities.
Use Blackboard, Regent's virtual learning environment, to access learning resources, collaborate on group projects, submit coursework and receive academic feedback.
Access the Regent's Library, offering specialist business and marketing databases, academic journals, digital resources, collaborative study areas and individual learning spaces to support marketing research and consultancy work.
Benefit from small class sizes that encourage personalised mentoring, interactive discussions and close collaboration with academic staff and experienced industry practitioners.

Progression & Future Opportunities

Graduates of the MA Management and Marketing leave Regent's with the strategic management, marketing and analytical skills needed to succeed in today's competitive global marketplace. The programme prepares students for careers across multinational organisations, marketing agencies, consulting firms and entrepreneurial ventures, with graduates pursuing roles such as Marketing Manager, Brand Manager, Digital Marketing Manager, and Business Development Manager.

Students receive extensive career support and professional development through the following opportunities:

Dedicated Careers, Enterprise & Industry Team offering personalised career consultations, CV and cover letter reviews, interview coaching, assessment centre preparation, LinkedIn optimisation and business start-up advice.
Access to Handshake, connecting students with 650,000+ global employers, alongside exclusive internships, graduate vacancies, networking opportunities and employer events.
Opportunity to participate in industry masterclasses, seminars, networking events and employer meet-ups, where students connect directly with recruiters, marketing professionals and business leaders.
Support for consultancy projects, internships and graduate applications, with tailored guidance based on students' career aspirations within management, marketing and consulting.
Students interested in entrepreneurship can develop new ventures through The Hive, Regent's enterprise and business incubation initiative, with mentoring, networking and start-up support.
The programme is accredited by the Chartered Management Institute (CMI). Eligible students can gain the CMI Level 7 Diploma in Strategic Management and Leadership Practice, helping accelerate progression towards Chartered Manager (CMgr) status.
CMI membership provides access to professional mentoring, Continuing Professional Development (CPD) activities, specialist career advisers, networking events and extensive leadership resources, adding long-term value to graduates' careers.
Graduates develop transferable skills in marketing strategy, brand management, consumer insights, digital marketing, business strategy, innovation, analytical thinking and leadership, enabling careers in marketing management, brand strategy, consultancy, communications, product management and entrepreneurship.
Regent's global alumni network and strong employer connections across London's international business community help graduates build professional relationships and access worldwide career opportunities.
Graduates may also be eligible to apply for the UK Graduate visa, allowing them to work or look for work in the UK after completing their studies, subject to current UK immigration regulations.

Further Academic Progression:

After completing the MA Management and Marketing, graduates can pursue doctoral studies such as a PhD or DBA (Doctor of Business Administration) in Marketing, Management, Strategic Management, Consumer Behaviour or International Business. They may also continue their professional development through advanced leadership qualifications, Chartered Manager (CMgr) status via the CMI, or specialist certifications in digital marketing, brand management, marketing analytics, customer experience management and strategic marketing to further strengthen their global career prospects.