Enter OTP
Develop your understanding of digital marketing strategy, together with the technical and analytical skills needed to work in this data-driven industry – client or agency-side. Combine traditional marketing knowledge with digital, analytical and social expertise – harnessing global trends in mobile, cloud computing, consumer behaviour and social technologies, and learning how different marketing elements (web, email, social media, affiliate, display advertising) can work together as part of an integrated campaign to target, monitor and convert audiences. You’ll learn how to gather digital data using a variety of industry tools, analyse your findings using statistical software (from SAS to SPSS), and explore how businesses use this data to construct multi-dimensional customer profiles that not only describe their past actions but also predict their future trends.
Minimum second class UK undergraduate degree. Have one year of work experience (if you hold a degree lower than a 2:2). Have three years of work experience (if you don't hold a degree). Provide a 500-700 word personal statement, Interview. IELTS Academic overall score of 6.5, with 5.5 or above in each component.
Advertising campaign specialistAdvertising copywriterBroadcast journalistBusiness professionalCommunications coordinator
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Regents University London
