MSc Digital Marketing and Analytics

12 Months On Campus Masters Program

Regents University London

Program Overview

The MSc Digital Marketing & Analytics at Regent's University London equips students with advanced expertise in digital marketing strategy, consumer analytics, and data-driven decision-making. Designed for graduates and professionals seeking careers in the rapidly evolving digital economy, the programme combines marketing theory with practical experience in web analytics, social media, artificial intelligence, and marketing technologies, preparing graduates to lead digital transformation across global organisations.

Curriculum Structure

Term 1

Students establish a strong foundation in digital marketing through modules including Marketing Management for the Digital Age, Consumer Intelligence, Research Methods, and Exploring and Visualising Data. They examine evolving consumer behaviour, marketing strategy, customer insights, and research techniques while learning to analyse and visualise marketing data using industry-standard analytical tools.

Term 2

The second term develops specialist expertise through modules including Digital Marketing Data Analysis, Integrated Digital Marketing Communications & Analytics, Social Media Marketing & Analytics, and Web Marketing & Analytics. Students learn to design integrated digital campaigns, optimise websites and social media performance, interpret marketing analytics, and use data to improve customer engagement, campaign effectiveness, and business performance.

Term 3

In the final term, students apply their knowledge through either a Consultancy Project or Dissertation, working independently or with industry partners to investigate real marketing challenges. They integrate digital marketing strategy, consumer analytics, and research to deliver innovative, data-driven solutions that demonstrate professional and strategic capability.

Focus Areas (String)

Digital marketing strategy, Marketing analytics, Consumer intelligence, Social media marketing, Web analytics, Integrated marketing communications, Data visualisation, Marketing research, Customer behaviour, Digital advertising, Marketing performance, Business analytics, Digital transformation, Strategic marketing

Learning Outcomes (String)

Develop digital marketing strategies, Analyse consumer behaviour using data, Apply web and social media analytics, Interpret marketing performance metrics, Create integrated digital communication campaigns, Conduct marketing research, Visualise and communicate analytical insights, Use industry-standard marketing technologies, Solve complex digital marketing challenges, Prepare for leadership roles in digital marketing and analytics.

Professional Alignment (Accreditation)

The programme combines advanced digital marketing theory with practical industry application through consultancy projects, real-world case studies, hands-on analytics training, and professional certifications. It is accredited by the Chartered Management Institute (CMI), enabling eligible students to gain the CMI Level 7 Strategic Management and Leadership Practice qualification, while also providing opportunities to earn a joint Regent's/SAS certificate and prepare for the Google Analytics Individual Qualification (GAIQ).

Reputation (Employability Rankings)

Located in central London, Regent's offers students direct access to one of Europe's leading digital marketing, media, and technology hubs. Through small class sizes, practical learning, industry networking events, and strong employer engagement, students develop the commercial awareness, technical expertise, and international perspective required for successful careers in digital marketing, analytics, and business innovation.

Experiential Learning (Research, Projects, Internships etc.)

The MSc Digital Marketing & Analytics combines advanced marketing theory with practical, industry-led learning, enabling students to develop the analytical, strategic, and technical skills required in today's digital economy. Throughout this one-year programme, students work on live business challenges, consultancy projects, real datasets, and digital campaigns using industry-standard tools and technologies. Based in central London, students also benefit from direct access to global brands, digital agencies, technology companies, and marketing professionals through networking events, guest lectures, and field visits.

Work on live business briefs provided by real organisations, analysing marketing challenges and developing evidence-based digital strategies and campaign recommendations using real customer and performance data.
Choose between a Consultancy Project or Dissertation in the final term, collaborating with businesses to solve real digital marketing problems or conducting independent research into emerging marketing and analytics topics.
Gain hands-on experience using industry-standard platforms including Google Analytics, Semrush, Brandwatch, SAS, SPSS, and data visualisation tools to monitor campaign performance, analyse customer behaviour, and support strategic decision-making.
Develop practical expertise in consumer intelligence, web analytics, social media analytics, digital advertising, SEO, PPC, content marketing, and integrated marketing communications through project-based learning and real-world case studies.
Participate in interactive seminars, practical workshops, creative labs, group projects, and live consultancy work, building analytical, leadership, presentation, and teamwork skills in a collaborative learning environment.
Analyse real-world marketing case studies to understand how international brands optimise websites, social media, email marketing, and digital advertising campaigns using data-driven insights.
Prepare for professional certifications through opportunities to achieve the Google Analytics Individual Qualification (GAIQ) and a joint Regent's–SAS certificate, enhancing technical expertise and employability.
Benefit from Regent's membership of the SAS Academy, providing access to industry-leading analytics software, specialist learning resources, guest lectures, and visits to SAS headquarters.
Learn from research-active academics and industry professionals with experience working for organisations including Meta, Microsoft, and Coca-Cola, ensuring teaching reflects current industry practice and emerging digital marketing trends.
Attend guest lectures, employer networking events, industry talks, and field visits across London's marketing, media, and technology sectors, building valuable professional connections.
Develop leadership, communication, and consultancy skills through group presentations, strategic reports, campaign pitches, and simulated client projects, reflecting professional marketing practice.
Access the Regent's University Library, offering specialist marketing journals, digital business databases, market research resources, analytics publications, and online learning materials to support coursework and independent research.
Study in modern technology-enabled classrooms, collaborative learning spaces, and digital teaching environments designed for workshops, analytics, presentations, and project-based learning.
Receive personalised support from Careers, Enterprise and Industry Services, including career coaching, CV and LinkedIn reviews, employer networking, interview preparation, and access to the Handshake careers platform for graduate opportunities across digital marketing, analytics, consulting, and technology sectors.

Progression & Future Opportunities

Graduates of the MSc Digital Marketing & Analytics develop advanced expertise in digital strategy, marketing analytics, consumer intelligence, and data-driven decision-making, preparing them to lead marketing transformation in a rapidly evolving digital economy. Through live consultancy projects, hands-on experience with industry-standard analytics platforms, and practical campaign development, the programme prepares students for roles such as Digital Marketing Manager, Marketing Analyst, Social Media Manager, and Business Intelligence Analyst across global organisations.

Dedicated Careers, Enterprise and Industry Services: Students receive personalised career coaching, CV and LinkedIn reviews, interview preparation, employer networking, internship guidance, and lifetime careers support. They also gain access to the Handshake careers platform, connecting students with over 650,000 global employers, alongside exclusive internships, networking events, and industry mentoring.
Employment outcomes: While Regent's does not publish programme-specific salary figures, graduates are prepared for careers in digital marketing, marketing analytics, social media management, content strategy, SEO/SEM, web analytics, digital advertising, business intelligence, brand management, and marketing consultancy. Graduates have secured roles with organisations including AC Milan and Ferrero Rocher.
University–industry partnerships: Students work on live consultancy projects with organisations such as Biscuiteers, Moonwalkr, and Alzheimer's Dementia Support, using real marketing data to optimise digital campaigns and solve business challenges. They also engage with guest speakers, employer networking events, and industry professionals throughout the programme.
Long-term professional value: Graduates leave with advanced skills in Google Analytics, Semrush, Brandwatch, SAS, SPSS, digital campaign management, consumer intelligence, web analytics, social media analytics, SEO, PPC, and integrated marketing communications. Eligible students can also earn the CMI Level 7 Strategic Management and Leadership Practice qualification, a joint Regent's–SAS certificate, and prepare for the Google Analytics Individual Qualification (GAIQ), enhancing their global employability.
Graduation outcomes: Graduates pursue careers as Digital Marketing Managers, Social Media Managers, Content Marketing Strategists, Marketing Analysts, Data Analysts, Web Marketing Consultants, Brand Managers, Business Intelligence Analysts, Web Analytics Specialists, and SEO/PPC Specialists across agencies, multinational corporations, technology companies, consulting firms, and entrepreneurial ventures.

Further Academic Progression:

After completing this programme, graduates can progress to doctoral research (PhD) in Marketing, Digital Marketing, Consumer Behaviour, Business Analytics, Data Science, or Business Management. The programme also provides a strong foundation for advanced professional certifications in digital marketing, analytics, customer experience, artificial intelligence, and marketing technology, supporting progression into senior leadership, consultancy, and strategic marketing roles.