Masters of Business Administration (MBA): Marketing

1 Year On Campus Masters Program

Richmond University London

Program Overview

The MBA at Richmond equips you with a powerful mix of leadership and marketing skills, helping you become a professional who can both lead teams and drive business growth. It’s perfect if you want to combine strategic business knowledge — like finance, management, and global business thinking — with in-depth marketing expertise, whether you aim to work in a top company, launch your own business, or shift your career toward marketing and brand management.

Curriculum Structure

Richmond’s MBA blends core business disciplines with marketing-focused modules, giving you a flexible, real-world learning experience:

Early semesters: You start with foundational business courses such as Economic Analysis for Managers, Managing Organisations & People, and Global Marketing Strategy. These modules provide a strong understanding of how businesses operate internationally and how to design marketing strategies that succeed in diverse markets.
Middle semesters: Next, you’ll study Financial Management, Strategic Management, and Business Research. This phase equips you to make informed financial and strategic decisions, manage resources effectively, and conduct research that supports practical business planning.
Marketing and digital focus (electives): You can tailor your studies with marketing-focused electives, such as Marketing in a Digital World. Here, you’ll explore digital marketing tools, social media strategies, SEO, and the ways technology is shaping modern marketing practices.
Final project / internship: To wrap up the programme, you’ll complete a Professional Project or a combined internship + project, applying what you’ve learned to a real business challenge and gaining hands-on experience that prepares you for the workplace.

Focus Areas

Global marketing strategy, business management, organizational leadership, financial management, strategic management, digital marketing, marketing in a digital world, business research, professional business project/internship.

Learning Outcomes

You’ll learn to design and implement marketing strategies for international markets, manage organizations and teams, make strategic financial and business decisions, navigate global business environments, apply digital marketing techniques, and conduct research or projects that turn academic knowledge into real-world solutions.

Professional Alignment (Accreditation)

This MBA offers a dual UK and US qualification, giving you international recognition. Some marketing content may also align with Chartered Institute of Marketing (CIM) standards, enhancing your credibility in the marketing profession.

Reputation (Employability & Ranking)

The programme emphasizes practical application alongside academic learning, with professional projects and internship opportunities that prepare you for leadership or specialized marketing roles in a global context. Richmond’s approach is designed to develop professionals ready to tackle real-world business challenges and lead effectively in any organization.

Experiential Learning (Research, Projects, Internships etc.)

At Richmond, the MBA is designed around learning by doing — you won’t just study business and marketing theory, you’ll actively apply it. Through a mix of internships, professional projects, and interactive learning, you’ll build real-world experience, gain confidence, and develop the skills employers are looking for.

Some of the ways you’ll gain practical skills include:

Internship opportunities: The MBA offers an option for a full-time internship in your final semester, giving you the chance to work in a real business or marketing role, apply classroom learning, and build valuable industry contacts.
Professional project / capstone: You’ll complete a major project, either as a standalone professional project or combined with an internship, allowing you to tackle real business challenges, develop marketing strategies, or carry out consultancy-style work.
Case studies and guest lectures: Throughout the course, you’ll engage with real-world business case studies and hear directly from industry professionals, helping you connect theory with practice.
Collaborative and interactive learning: You’ll study alongside an international cohort in small groups, giving you hands-on experience working in diverse teams and simulating real business dynamics.
Dedicated career support: Richmond’s Careers & Internships team helps you find placements, refine your CV and cover letters, prepare for interviews, and connect with potential employers, making the transition from study to work much smoother.
Campus facilities and resources: You’ll have access to the university library, IT labs, and other facilities to support research, project work, and professional presentations.

Progression & Future Opportunities

By the time you graduate, you’ll be ready to step confidently into leadership and marketing roles, equipped with both strategic business knowledge and hands-on marketing expertise. Many alumni move into positions such as Marketing Manager, Brand Manager, Business Development Manager, or Marketing Consultant. This MBA gives you the skills to work across industries, in both corporate and startup environments, or even to launch your own venture.

Here’s how Richmond helps you reach those opportunities:

Dedicated career and internship support: The university’s Careers & Internships team guides you through everything from finding placements to polishing your CV, preparing for interviews, and connecting with potential employers.
Professional internship opportunities: You can complete a full-time internship in your final semester, applying what you’ve learned in a real business environment and building valuable industry contacts.
Dual-degree and professional accreditation: Graduating with both a UK and US qualification, along with eligibility for Chartered Institute of Marketing (CIM) recognition, gives your career global credibility and a professional edge.
Industry exposure and networking: Through internships, professional projects, and interactions with guest lecturers, you gain first-hand insight into how businesses operate, and you start building a professional network that can support your career.
Versatile and global career outcomes: With a combination of business, strategy, and marketing skills, you can pursue roles in marketing, strategy, consultancy, business development, or even entrepreneurship — anywhere in the world.

Further Academic Progression:
If you wish to specialize further, this MBA lays a strong foundation for advanced study, whether that’s a research-focused degree, a specialized master’s in international business, brand management, or strategic consultancy. It’s an ideal pathway for those who want to deepen expertise or move into highly strategic roles.