MSc in Marketing

1 Year On Campus Masters Program

University of Brighton

Program Overview

The Marketing MSc at the University of Brighton gives you the skills to plan, execute, and evaluate marketing strategies in a real-world context. It’s ideal if you want a flexible programme that allows you to explore general marketing or specialise in areas like digital marketing, international marketing, or branding and communications to suit your career goals.

Curriculum Structure

Laying the Foundations
You’ll start with the essentials of modern marketing. In Marketing Planning and Strategy, you learn how to analyse markets, identify opportunities, and create practical strategies. Buyer Behaviour explores what motivates consumers and how marketing adapts to different types of customers, while Responsible Marketing focuses on ethics, social responsibility, and stakeholder engagement — all critical in today’s global business world.

Applying and Expanding Your Skills
Next, you’ll tackle real-world challenges in Business Solutions in Action, working in teams on live client projects to apply marketing theory to practice. At the same time, Research Methodologies and Methods equips you with the tools to design research, gather and analyse data, and make evidence-based marketing decisions.

Final Project & Specialisation Options
At the end of your degree, you can choose either a Dissertation on a marketing topic that excites you or a Work Placement Project where you gain hands-on experience in a company. Optional modules such as Digital Marketing, International Marketing, or Branding and Communications let you tailor the MSc to your interests and career aspirations.

Focus areas: Marketing Planning & Strategy, Buyer Behaviour, Responsible Marketing, Business Solutions & Live Client Projects, Research Methods, Digital/International/Branding Specialisations

Learning outcomes: Graduates will be able to design marketing strategies, understand consumer behaviour, apply ethical marketing practices, conduct rigorous marketing research, and specialise in digital marketing, global markets, or brand communications.

Professional alignment (accreditation): Fully accredited by the Chartered Institute of Marketing (CIM), allowing you to work towards professional marketing qualifications while you study. The Business School also holds AACSB International accreditation, reflecting its global quality standards.

Reputation (employability & rankings): Brighton ranks among the top 4% of universities worldwide, giving your degree strong international recognition and employability potential.

Experiential Learning (Research, Projects, Internships etc.)

The Marketing MSc at Brighton is designed so you don’t just learn theory — you gain real, hands-on experience that prepares you for a career in marketing. From day one, you’ll tackle live business challenges, collaborate with fellow students, and, if you choose, spend up to a year working in industry through a paid placement. This approach ensures you graduate with practical skills, confidence, and a portfolio that stands out to employers.

Here’s how you’ll get that practical experience:

Live client projects in the Business Solutions in Action module, where you work in teams to solve real marketing challenges for actual businesses.
Group work, presentations, and reports, giving you valuable experience in teamwork, communication, and problem-solving — just like in a professional marketing role.
Optional 9–12 month paid placement year, letting you gain hands-on industry experience and complete a Work Placement Project instead of a dissertation.
Support from the Placements & Internships team and Careers Connect portal, helping you find placements, prepare applications, and explore graduate opportunities.
Opportunities to work with leading brands, including companies like Pepsi, Renault, Dior, and Brandwatch, giving you insight into real marketing operations.

Progression & Future Opportunities

Graduates from the Marketing MSc at Brighton often step into exciting marketing roles where they can make a real impact. Typical jobs include Marketing Manager, Brand Manager, Digital Marketing Specialist, or Account Manager, giving you the chance to work with companies of all sizes and sectors. With a mix of academic knowledge, practical projects, and the optional placement year, you’ll graduate confident and ready to succeed in the professional world.

Here’s how Brighton helps you launch your career:

Dedicated career support from the Careers and Employability team, offering CV and cover letter guidance, mock interviews, mentoring, and access to placements and graduate job listings through Careers Connect.
Strong graduate outcomes, with around 9 out of 10 graduates working or continuing their studies within 15 months of completing their course.
Valuable industry connections and placement opportunities, including an optional paid placement year, with previous placement partners such as Pepsi, Renault, Dior, Brandwatch, and New Look.
Professional accreditation: The Chartered Institute of Marketing (CIM) accreditation allows you to work toward a globally recognised marketing qualification alongside your MSc, enhancing your career prospects.
Diverse career pathways, including brand management, digital marketing, product management, account management, content/media planning, or international marketing roles.

Further Academic Progression:
If you’d like to continue your studies, this MSc provides a strong foundation for research-level degrees such as an MPhil or PhD in marketing, business, consumer behaviour, or related fields. The research skills and experience you gain during your dissertation or work placement project prepare you for advanced academic study or consultancy and strategy-focused roles.