The Marketing (Branding and Communications) MSc program focuses on providing a strategic perspective on marketing, allowing students to deepen their understanding and specialize in competitive brand management strategies.
This master's degree is particularly suitable for individuals aspiring to launch a career in marketing and communications or those aiming to enhance their existing knowledge in the field.
The program offers a comprehensive curriculum that combines theoretical concepts with practical applications at an advanced level. Students will gain a profound and critical comprehension of research methodologies, as well as marketing communications planning and strategy.
Additionally, full-time students who commence their studies in September have the opportunity to enrich their master's degree by undertaking a year-long paid placement in an industry setting. This work experience component allows students to gain valuable practical insights and enhance their skill set, further preparing them for successful careers in marketing.
Typically, a strong undergraduate degree or an equivalent qualification is typically expected for admission. While work experience can be beneficial, it is not mandatory. Individuals with non-traditional qualifications will also be considered. If there is uncertainty regarding meeting the entry requirements, it is advisable to reach out for clarification. Regarding English language proficiency, an overall IELTS score of 6.5 is required, with a minimum score of 5.5 in each component.
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