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The Marketing (Digital Marketing) MSc degree offered by our institution is specifically designed to cater to individuals who are eager to enhance their knowledge of digital marketing and e-commerce at an advanced stage. Accredited by the CIM (Chartered Institute of Marketing), this program equips students for prospective careers in marketing, advertising, or social media.
By enrolling in this master's degree, students will acquire a comprehensive understanding of marketing theory and its practical application at an advanced level. They will delve into research methodologies, marketing communications planning, and strategy, enabling them to develop a profound and critical comprehension of these areas.
For full-time students commencing their studies in September, an additional opportunity is available to integrate practical work experience into their master's program. This entails a year-long paid placement in the industry, which enhances their academic learning with real-world professional exposure.
A notable advantage of this degree is the opportunity to listen to guest speakers from the digital marketing industry. These experts will share insights and discuss best practices in various aspects such as email marketing, mobile marketing, social media marketing, search engine optimization (SEO), and digital strategy.
Academic Background and Professional Experience Typically, applicants are expected to possess a strong undergraduate degree or its equivalent to be eligible for admission. While having work experience can be beneficial, it is not a mandatory requirement. Individuals with non-traditional qualifications will also be considered, and if there are any uncertainties regarding meeting the entry criteria, it is recommended to get in touch with the admissions team. International students who require assistance in meeting the academic prerequisites can reach out to our International College, which provides support tailored to their needs. English Language Proficiency Requirements A minimum overall score of 6.5 on the IELTS (International English Language Testing System) is required, with no less than 5.5 in each individual element.
Analytics ManagerDigital Agency Account ManagerSales DirectorDigital Marketing ManagerWeb Manager
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