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The Marketing (International Marketing) MSc degree is specifically tailored for individuals who aim to expand their expertise in global and cross-cultural marketing, equipping them for a career in multinational organizations.
This master's program encompasses both theoretical foundations and practical applications of international marketing at an advanced level. It offers a comprehensive and critical understanding of research methodologies, as well as marketing planning and strategy.
Through this degree, students will explore the impact of cultural disparities, emerging technologies, and the rapid growth of economies like Brazil, Russia, China, and India. This examination will shed light on the opportunities and challenges presented by these factors in the field of international marketing.
Additionally, full-time students starting in September have the option to enhance their master's experience by incorporating work experience into their studies. This can be achieved through a paid placement in the industry, lasting for a year, allowing students to gain valuable practical insights alongside their academic learning.
Typically, a strong undergraduate degree or its equivalent is the standard requirement. While work experience is beneficial, it is not mandatory. Applicants with non-traditional qualifications will be taken into consideration. If there are any uncertainties regarding meeting the entry requirements, please reach out to us for clarification. International students who require assistance in meeting the academic entry requirements are advised to contact our International College, which provides specialized support. Regarding English language proficiency, a minimum overall score of 6.5 on the IELTS is expected, with no less than 5.5 in each individual element.
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