MSc Management (Marketing)

1 Year On Campus Masters Program

University of Bristol

Program Overview

The MSc Management with a Marketing specialism at Bristol gives you a strong grounding in general management while letting you explore marketing in depth — from understanding consumer behaviour to building sustainable brands. It’s ideal if you want to develop leadership skills while specialising in marketing, giving you flexibility to pursue corporate, consultancy, or agency roles.

Curriculum Structure

First Term (Core Management):
You’ll start with core modules such as Management & Organisation, Strategy, Finance & Accounting for Management, and Operations & Marketing Management. These courses help you understand how organisations function, make financial decisions, and deliver value through operations connected with marketing.

Second Term (Marketing Focus):
Next, you’ll focus on marketing with modules like Consumer Behaviour & Consumption and Contemporary & Emerging Issues in Marketing Management. These classes explore why customers behave the way they do, how to communicate with them effectively, and the latest trends in digital, ethical, and sustainable marketing.

Final Project:
To complete the MSc, you can choose between an academic dissertation, an applied project with a real organisation, or a group project addressing challenges aligned with the UN Sustainable Development Goals. This is your chance to put theory into practice and tackle real-world management-marketing problems.

Focus areas: Management strategy, organisational behaviour, consumer behaviour, digital & ethical marketing, sustainable business

Learning outcomes: Apply core management techniques, analyse consumer and market behaviour, evaluate emerging marketing challenges, lead strategic business decisions, and conduct independent or applied research in management-marketing

Professional alignment (accreditation): Delivered by Bristol Business School, the programme is designed with strong academic rigour and close industry connections.

Reputation (employability / rankings): The University of Bristol is a top-10 UK university, highly respected by employers both nationally and globally.

Experiential Learning (Research, Projects, Internships etc.)

At Bristol, the MSc Management (Marketing) isn’t just about learning theory — it’s about putting it into practice. You’ll tackle real business challenges, work in teams, and have opportunities to partner with external organisations on meaningful projects. This hands-on approach helps you build confidence, develop practical skills, and understand how management and marketing strategies really work in the workplace.

Here’s how you’ll gain practical experience and make the most of the programme’s facilities:

Group Projects & Presentations: Collaborate on case studies in teams, bringing management and marketing theory to life while sharpening your leadership and communication skills.
Applied Extended Project: Work with real companies through the Professional Liaison Network, tackling consultancy-style projects that give your research real-world impact.
Micro‑Internship Programme: Join a 3-week virtual consulting team, working on actual client briefs with mentor guidance to apply your skills in a professional setting.
Professional Tools & Platforms: Use Practera for project management, team collaboration, and reporting during your micro-internships.
Capstone Options: Complete your MSc with a dissertation, an applied project, or a group project aligned with UN Sustainable Development Goals, allowing you to focus on what matters most to you.
Professional Liaison Network: Connect with external organisations to ensure your projects are practical, relevant, and impactful.
Modern Learning Spaces: Study in Bristol’s Temple Quarter Enterprise Campus, designed for collaborative learning and strong industry engagement.

Progression & Future Opportunities

Completing the MSc Management (Marketing) at Bristol equips you with a blend of management know-how and marketing expertise that employers highly value. Graduates often step into roles such as Marketing Manager, Brand Strategist, Business Development Manager, or Management Consultant, ready to make an impact in corporate firms, consultancies, or fast-growing businesses. With practical projects and industry exposure, you’ll leave confident and well-prepared for real-world challenges.

Here’s how Bristol helps you turn your degree into a successful career:

Dedicated Career Support: You’ll have access to specialist Employability Advisers at the Business School and the University Careers Service, with guidance on networking, CVs, interviews, and finding internships or graduate roles.
Real Industry Projects: Through the Professional Liaison Network (PLN), you’ll work on projects for actual organisations, building practical experience and valuable connections.
Ongoing Career Support: Even after graduation, Bristol offers up to three years of continued career guidance, helping you advance wherever your career takes you.
Employability Recognition: Bristol is ranked 7th in the UK for graduate employability (QS, 2022), so your degree carries weight with employers worldwide.
Leadership and Credibility: The programme equips you with leadership skills and practical experience, making you confident to take on senior roles in marketing and management.

Further Academic Progression:
If you’re interested in research, you could pursue a PhD in Management, Marketing, or Strategy. Alternatively, you might continue your studies with a specialized master’s in areas like Digital Business, Sustainable Management, or Business Analytics, depending on your career goals.