MSc Digital Marketing

1 Year On Campus Masters Program

University of Chichester

Program Overview

The MSc in Digital Marketing at the University of Chichester equips you with both strategic knowledge and hands-on digital skills to succeed in today’s online marketing world. It’s ideal for anyone looking to build a career in digital marketing, branding, or campaign management, whether you already have a marketing background or are switching from another field.

Curriculum Structure

This programme combines core knowledge, applied skills, and practical experience across a structured one-year full-time (or two-year part-time) pathway:

Core & Foundation phase: You begin with modules like An Introduction to Digital Marketing and Customer Insight. Here, you learn how digital marketing works in a data-rich environment, understand customer behaviour online, and discover how to use these insights to shape effective marketing strategies.
Campaign & Strategy phase: Next, modules such as Digital Campaign Planning, Brand Management, and Global Marketing build your ability to design, plan, and execute digital campaigns. You also explore brand-building and positioning, gaining skills to maintain consistent and impactful brand messaging across digital channels.
Research & Application phase: Towards the end, you take Research Methods before completing your Dissertation or a Consultancy Project. This final stage helps you develop analytical and research skills or apply your learning in a real-world, industry-focused project.

Focus Areas

Digital campaign planning, customer insight and behaviour, brand management, global marketing strategy, analytics and data-driven marketing, digital marketing strategy, research methods, applied marketing projects.

Learning Outcomes

You will learn to design and manage digital marketing campaigns, apply consumer insight to improve targeting, build and maintain brand identity online, operate effectively in global marketing contexts, use data and analytics to guide decisions, and complete research or consultancy projects that integrate academic rigour with practical marketing challenges.

Professional Alignment (Accreditation)

The MSc has Graduate Gateway recognition with the Chartered Institute of Marketing (CIM), giving you the opportunity to gain a professional marketing qualification alongside your degree — a valuable boost for your CV.

Reputation (Employability & Positioning)

This course prepares you for a wide range of roles, including digital marketing campaign manager, SEO/SEM specialist, social media manager, brand strategist, or marketing consultant. Graduates find opportunities in agencies, in-house marketing teams, and consultancy roles, giving you flexibility and strong employability in the digital marketing sector.

Experiential Learning (Research, Projects, Internships etc.)

This MSc is designed so that you don’t just learn marketing theory — you get to put it into practice. Throughout the programme, you’ll engage in real-world projects, hands-on exercises, and collaborative work that mirror the challenges faced by marketing professionals today. You’ll develop practical skills in digital marketing, analytics, and brand management, building a portfolio that demonstrates your capabilities to future employers.

Here’s how experiential learning is integrated into the programme:

Applied projects and consultancy work: You’ll work on real marketing scenarios and case studies, designing campaigns and strategies that solve genuine business problems.
Collaborative group work: Working in small teams simulates a professional marketing environment, helping you develop teamwork, leadership, and project management skills.
Digital marketing tools and analytics software: You’ll gain hands-on experience using industry-relevant tools for SEO, social media management, campaign tracking, and data analysis.
Professional project / Dissertation: Your final project allows you to apply your learning to a practical challenge or research-based consultancy project, bridging theory and practice.
Guest lectures and industry insights: You’ll benefit from talks and workshops delivered by marketing professionals and experts, giving insight into current trends, best practices, and emerging technologies.
Campus facilities and resources: Students have access to the university library, IT labs, and digital resources to support research, project work, and professional presentations.

Progression & Future Opportunities

Graduates of this MSc are well-prepared to enter a wide range of digital marketing roles, equipped with both strategic understanding and practical skills. Many alumni go on to become Digital Marketing Managers, SEO/SEM Specialists, Social Media Strategists, or Brand Consultants, giving you the versatility to work in agencies, corporate marketing teams, or consultancy environments. This combination of practical experience, data-driven insight, and campaign management expertise ensures strong employability in the digital marketing sector.

Here’s how the University of Chichester supports your career journey:

Dedicated careers support: The Careers and Employability Service helps with CV building, interview preparation, networking, and identifying internships or job opportunities.
Professional project / Dissertation experience: Your final project allows you to apply your learning in a practical or research-focused setting, providing tangible experience and work examples for your CV.
Industry-relevant skills development: Hands-on training in digital tools, analytics, campaign planning, and brand management ensures you graduate with skills directly aligned with employer needs.
Professional recognition: The Graduate Gateway with the Chartered Institute of Marketing (CIM) adds a professional qualification alongside your degree, enhancing credibility and employability.
Flexible career outcomes: Graduates can pursue roles in digital agencies, in-house marketing departments, brand consultancies, or even entrepreneurial ventures, offering diverse pathways for career growth.

Further Academic Progression:
If you wish to continue your studies, this MSc provides a solid foundation for advanced research or professional development. Options include pursuing a PhD, specialising further in areas such as digital marketing strategy or analytics, or undertaking additional professional certifications to deepen expertise and enhance career opportunities.