MSc Digital Marketing

1 Years On Campus Masters Program

University of Exeter

Program Overview

The MSc Digital Marketing at Exeter equips you with the skills to design, implement, and analyse digital campaigns that make a real impact. It’s perfect for recent graduates or marketing professionals who want to specialise in digital platforms, analytics, and innovative consumer engagement strategies, combining creative thinking with data-driven decision-making.

Curriculum Structure

The course is flexible, offering a 9-month full-time, 12-month full-time, or 2-year industrial experience track, allowing you to tailor your studies to your career goals. During the taught part, you’ll explore core modules such as Marketing Strategy (BEMM148), Applied Digital Marketing Analytics (BEMM778), Digital Marketing Planning (BEMM782), and Consumer Behaviour in the Digital Environment (BEMM780) — giving you a strong foundation in both strategy and practical digital skills. On the 12-month track, the Marketing in Practice (BEMM215) module lets you apply your learning to a real-world business project, while optional modules like Brand Design (BEMM128) and Digital Transformation (BEMM190) allow you to specialise further.

Focus Areas

“Digital analytics; campaign planning; consumer behaviour; marketing technology; content creation; strategic digital innovation.”

Learning Outcomes

“You will be able to design and manage data-driven digital campaigns, analyse and interpret consumer behaviour online, apply marketing strategies across digital platforms, and use modern marketing technologies to drive engagement.”

Professional Alignment (Accreditation)

Exeter Business School is triple-accredited (AMBA, AACSB, EQUIS), giving your degree strong international recognition and credibility with employers.

Reputation (Employability & Rankings)

Exeter is ranked 4th in the UK for Marketing in the Complete University Guide. The course is developed in collaboration with industry professionals, ensuring graduates are ready for careers in digital marketing, analytics, and strategic brand management.

Experiential Learning (Research, Projects, Internships etc.)

At Exeter, the MSc Digital Marketing isn’t just about theory — it’s designed to get you working with real-world tools, projects, and data from day one. You’ll gain hands-on experience in digital campaigns, analytics, and content creation, supported by Exeter Business School’s modern facilities and research-led teaching. Whether it’s through live business projects, industry placements, or specialist labs, the program ensures that what you learn in the classroom can immediately be applied in a professional setting.

Here’s how you’ll put your skills into practice:

Industrial Experience (2-year track): Spend a full year working in a company, building professional networks and applying your digital marketing knowledge in a real business environment.
Marketing in Practice: On the 12-month track, work on a live business project through the BEMM215 Marketing in Practice module, applying strategy, creativity, and analytics to real challenges.
Research-led insights: Learn from Exeter’s research centres such as INDEX (Initiative in the Digital Economy) and the Centre for Simulation, Analytics & Modelling (CSAM), gaining exposure to cutting-edge marketing research.
Modern collaboration spaces: Use the Business School’s purpose-built labs, syndicate rooms, and the “Collaboratory” for group projects, data modelling, and interactive learning.
Specialist software and IT resources: Access labs and IT rooms equipped with software for analytics, digital marketing campaigns, and simulations to build real technical skills.
Digital and analytical modules: Modules like Applied Digital Marketing Analytics (BEMM778), Marketing Technologies (BEMM827), and Content Creation & Communication (BEMM779) provide practical experience with campaign planning, data analysis, and marketing tech.
Personal tutor support: Work closely with a tutor and project supervisor to guide your learning and help turn your ideas into deliverable projects.

Progression & Future Opportunities

Graduating from Exeter’s MSc Digital Marketing opens doors to a range of exciting roles where you can combine creativity with data-driven decision making. Many graduates step into positions such as Digital Marketing Manager, Social Media Strategist, Marketing Analyst, or Digital Project Manager, ready to make an immediate impact in organisations across industries. The course’s strong industry links and real-world projects ensure that you leave with both practical skills and professional confidence.

Here’s how Exeter supports your career journey and sets you up for success:

Dedicated careers support: Through Exeter Business School’s Career Zone, you’ll receive personalised guidance on CVs, interviews, and career planning, alongside access to a wide network of employers via Handshake.
Employability coaching & events: Workshops, employer fairs, and professional development sessions help you build industry contacts and develop the skills employers are looking for.
Hands-on experience: The AIM Marketing Initiative Hub gives you opportunities to work on live marketing projects, internships, and real-world campaigns while studying.
Prestigious accreditation: Exeter Business School is triple-accredited (AMBA, AACSB, EQUIS), giving your degree international recognition and long-term professional credibility.
Graduate destinations: Alumni have successfully moved into roles such as Digital Marketing Executive, Social Media Manager, Digital Advertising Strategist, and Market Analyst, demonstrating the course’s strong employability outcomes.

Further Academic Progression:
For those looking to deepen their expertise, you could pursue a PhD or MRes in Marketing or Business, using your dissertation or project as a foundation for advanced research, teaching, or specialised analytical roles.