MSc in Marketing

1 Years On Campus Masters Program

University of Exeter

Program Overview

Exeter’s MSc Marketing is designed to combine cutting-edge marketing theory with practical, real-world skills, helping you become a confident, creative, and data-savvy marketer. It’s perfect for graduates looking to step into marketing roles, or for professionals aiming to pivot into areas like branding, consumer insight, or digital strategy.

Curriculum Structure

Core Modules

You’ll begin by exploring Advanced Marketing Seminars (BEMM103), where you dive into current trends, strategic frameworks, and the thinking behind big marketing decisions. In Marketing Analysis & Research (BEMM115), you’ll develop your ability to design studies, analyse data, and turn insights into actionable marketing strategies. Marketing Strategy (BEMM148) bridges theory and practice, giving you real-case scenarios to test decision-making skills. Modules like Integrated Marketing Communications (BEMM166) and Understanding Consumer Behaviour (BEMM120) round out your foundation, helping you understand audience motivations and craft coherent campaigns.

Optional Modules

You can tailor your learning with electives like Brand Design (BEMM128), Marketing & New Product Innovation (BEMM069), Applied Digital Marketing Analytics (BEMM778), or Sustainability & Behaviour Change (BEMM265) — letting you focus on the areas most relevant to your career goals.

Final Component

On the 12-month track, you’ll dedicate your final term to a Dissertation (BEMM250) or a Business Project (BEMM215), applying everything you’ve learned to a real marketing challenge or research project that interests you.

Focus Areas

“Marketing strategy; consumer behaviour; integrated communications; branding; marketing research; digital analytics; sustainability.”

Learning Outcomes

“You’ll graduate able to design integrated marketing strategies, conduct and interpret marketing research, understand customer behaviour, and apply digital and sustainability-focused marketing tactics in real-world contexts.”

Professional Alignment (Accreditation)

The MSc is accredited by the Chartered Institute of Marketing (CIM) and comes from Exeter Business School, which holds the prestigious triple accreditation (AMBA, AACSB, EQUIS), ensuring your qualification is recognised worldwide.

Reputation (Employability & Rankings)

Exeter ranks 4th in the UK for Marketing according to the Complete University Guide. Graduates leave with skills and experiences highly sought after by employers globally, particularly in roles across brand management, consumer insight, marketing strategy, and digital marketing.

Experiential Learning (Research, Projects, Internships etc.)

Exeter’s MSc Marketing is designed to help you turn theory into practice from day one. You won’t just learn about marketing concepts — you’ll apply them using real-world tools, work on live projects, and engage with faculty who are actively shaping the latest thinking in marketing and business analytics. With access to cutting-edge research centres and modern collaborative spaces, you’ll develop the skills, confidence, and professional insight that employers are looking for.

Here’s how you’ll gain hands-on experience:

Industrial Placement (optional for the two-year track): Spend a full year working in a real marketing role, building experience, professional networks, and your CV.
Live Business Projects: Through modules like Marketing in Practice (BEMM215), you’ll tackle real challenges from companies and organisations, applying your learning to practical scenarios.
Research-Led Learning: Learn from staff affiliated with centres such as the Initiative in the Digital Economy (INDEX), Centre for Simulation, Analytics & Modelling (CSAM), and Centre for Responsible Innovation (CRI), keeping your skills aligned with cutting-edge industry practices.
State-of-the-Art Facilities: Use collaborative spaces like the Collaboratory, experimental labs, and modern teaching buildings equipped with breakout rooms and technology for practical marketing and analytics work.
Digital & Analytical Tools: Modules like Applied Digital Marketing Analytics (BEMM778) and Digital Marketing Planning (BEMM782) give you hands-on experience with marketing software and data analysis tools.
Personal Tutoring & Project Supervision: Receive one-on-one guidance throughout the course, including during your dissertation or business project.

Progression & Future Opportunities

Graduates of Exeter’s MSc Marketing leave ready to step confidently into roles like Brand Manager, Marketing Consultant, Market Research Analyst, or Digital Marketing Specialist. The combination of strategic insight, practical projects, and the course’s CIM accreditation ensures you’ll have both the skills and professional recognition to stand out in a competitive job market.

Here’s how Exeter helps you get there:

Career support tailored to marketing students: The Career Zone offers one-on-one coaching, industry events, networking opportunities, and access to tools like Handshake to connect with potential employers.
Strong industry connections: You can work on live projects and gain internship experience through the AIM Marketing Initiative Hub, giving you real-world exposure before graduation.
Global recognition and accreditation: The MSc is accredited by the Chartered Institute of Marketing (CIM) and comes from Exeter Business School, which holds triple accreditation (AMBA, AACSB, EQUIS).
Graduate outcomes: Alumni have successfully moved into brand management, marketing strategy, communications, and marketing research roles, across a wide range of sectors and organisations.
Employability rankings: Exeter’s MSc Marketing benefits from being part of a highly ranked business school, ensuring your degree is respected by employers worldwide.

Further Academic Progression:
After completing this MSc, you could pursue a PhD or MRes in Marketing or Business, allowing you to focus on advanced research or develop a specialised academic career in marketing strategy, consumer behaviour, or digital marketing innovation.