MSc Marketing Management

1 Year On Campus Masters Program

University of Exeter

Program Overview

The MSc Marketing Management at Exeter is designed to turn you into a confident, strategic marketer who can combine creative thinking with analytical insight. It’s ideal if you want to understand both traditional and digital marketing, while also developing the managerial and financial skills needed to make strategic business decisions.

Curriculum Structure

This one-year, full-time programme is designed to give you both depth and practical relevance in marketing and management:

In the first part of the course, you’ll explore modules like Integrated Marketing Communications, Marketing & New Product Innovation, and Applied Digital Marketing Analytics. Here, you’ll learn to craft compelling brand communications, drive innovative product strategies, and make data-driven marketing decisions that have real impact.
You’ll then dive into Managing Competitive Strategy and Consumer Behaviour in the Digital Environment, helping you understand market dynamics, anticipate consumer choices, and develop strategies that work in both traditional and online marketplaces.
Modules such as Marketing Technologies provide hands-on exposure to the latest marketing tools and platforms, ensuring you can translate theory into practical campaigns.
You’ll also have flexibility with optional modules like Digital Marketing Planning, Sustainability & Behaviour Change, and Marketing in Practice, allowing you to tailor your learning to your career ambitions, whether that’s strategy, analytics, or creative marketing.

Focus Areas

Marketing strategy; product innovation; digital analytics; consumer behavior; marketing technology; sustainability.

Learning Outcomes

You’ll gain the skills to make strategic marketing decisions, apply marketing technologies effectively, understand consumer behavior in a digital age, and integrate sustainability into business practices.

Professional Alignment (Accreditation)

Exeter Business School is triple-accredited (AMBA, AACSB, EQUIS), giving your degree international recognition. The programme also aligns with the standards of the Chartered Institute of Marketing (CIM).

Reputation (Employability & Rankings)

Exeter is ranked 4th in the UK for Marketing in the Complete University Guide. With real-world projects, case studies, and consultancy-style work embedded into the course, graduates are well-prepared for senior marketing, strategy, or management roles.

Experiential Learning (Research, Projects, Internships etc.)

At Exeter, the MSc Marketing Management isn’t just about theory — it’s designed to give you real-world experience that makes you career-ready from day one. You’ll tackle live projects, use cutting-edge digital tools, and collaborate with peers on consultancy-style challenges, all within purpose-built Business School facilities that encourage innovation and hands-on learning. This approach ensures that by the time you graduate, you’ve not only mastered marketing concepts but also applied them in practical, meaningful ways.

Here’s how the programme brings learning to life:

Applied Projects & Case Studies: Work on real marketing challenges and campaigns that reflect current industry demands, bridging theory and practice.
Marketing Technology & Analytics: Gain hands-on experience with digital marketing tools and analytics platforms through modules like Marketing Technologies and Applied Digital Marketing Analytics.
Consultancy-Style Learning: Optional modules like Marketing in Practice let you tackle client-facing projects, honing problem-solving and teamwork skills.
Research-Driven Exposure: Learn alongside experts in Exeter’s Centre for Responsible Innovation, CSAM (Centre for Simulation, Analytics & Modelling), and INDEX (Initiative in the Digital Economy).
Modern Collaborative Spaces: Study in interactive spaces like the Collaboratory and the FEELE experimental lab, which are designed for workshops, simulations, and group work.
Personal & Academic Support: Personal tutors guide you through your projects and coursework, helping you get the most out of every opportunity.

Progression & Future Opportunities

Graduating with an MSc in Marketing Management from Exeter opens doors to exciting roles where you can make a real impact. Many of our alumni step into positions such as Marketing Manager, Brand Manager, Product Marketing Lead, or Marketing Strategist, using the mix of creative, analytical, and managerial skills they’ve gained to drive growth and innovation in organisations. The course is designed to make you confident in leading marketing strategies, whether in a corporate, tech, or consultancy setting.

Here’s how Exeter helps you get there:

Career support tailored to you: Exeter Business School’s career services provide hands-on guidance for CVs, interviews, networking events, and access to the AIM Marketing Initiative Hub, connecting you to live projects and internship opportunities.
Industry connections: Guest lectures, employer-led sessions, and student marketing societies help you build a network with professionals across sectors.
Global recognition: The MSc comes from a triple-accredited Business School (AMBA, AACSB, EQUIS), giving your degree strong international credibility.
Graduate outcomes: Alumni successfully move into strategic marketing, brand management, digital marketing leadership, innovation management, or consultancy roles, bringing both data-driven insights and creative thinking to their work.
Industry-relevant skills: Modules covering integrated communications, analytics, digital marketing, and sustainability equip you with skills that are highly valued in top companies worldwide.

Further Academic Progression:
If you want to continue your studies, you could pursue a PhD or MRes in Marketing or Business, building on your research and project experience to explore specialist areas or enter academia.