MBA Global Business Administration (Marketing Intelligence and Big Data)

1 Years On Campus Masters Program

University of Gloucestershire

Program Overview

The Global Business Administration MBA at the University of Gloucestershire is designed for ambitious professionals who want to take their career to the next level. You’ll develop strong leadership and strategic thinking skills while gaining a global perspective on business, with opportunities to specialise in areas like data analysis, marketing intelligence, supply chain, or entrepreneurship. This programme is perfect for anyone looking to combine theory with practical, real-world experience and make an immediate impact in international business.

Curriculum Structure

The MBA is carefully structured to balance core knowledge, practical application, and specialisation, giving you both breadth and depth in global business:

Foundation Phase: You’ll start by exploring how businesses operate on a global scale, understanding organisational dynamics, and studying essential management principles. Modules like Business Resilience help you see how companies adapt in a rapidly changing world.
Specialisation Phase: Once the foundation is set, you can tailor your MBA to your career goals. For example, a focus on Data Analysis includes modules like Ethical Data Science and Applied Data Analysis Techniques for Business, giving you hands-on skills to make smart, data-driven decisions.
Applied / Placement Phase: Many students take advantage of a 12-month industry placement, working directly in businesses to apply their learning, gain professional experience, and build valuable networks.
Project / Consultancy Work: You’ll tackle real business challenges through consultancy-style projects, learning to solve problems, work in teams, and make strategic decisions — just like a business leader in the real world.

Focus Areas

Global business management, strategic leadership, data-driven decision making, marketing intelligence, supply chain, entrepreneurship, business resilience.

Learning Outcomes

Graduates leave ready to analyse global markets, lead teams, make informed strategic decisions, and apply theory in real-world business settings. You’ll also gain expertise in your chosen specialisation, preparing you for a wide range of career paths.

Professional Alignment (Accreditation)

The Business School at University of Gloucestershire is a member of AACSB International, a globally recognised standard in business education, ensuring your degree is valued worldwide.

Reputation (Employability & Career Outcomes)

UoG’s MBA graduates are highly employable — around 95% of graduates are in work or further study within six months of completing the course. Career paths often include senior management, consultancy, strategy, or specialist roles in global business.

Experiential Learning (Research, Projects, Internships etc.)

The MBA at Gloucestershire is designed to get you out of the lecture hall and into the real world, so you can apply what you learn to actual business challenges. You’ll gain practical skills in leadership, strategy, and decision-making while working on projects with real companies, preparing you to hit the ground running in your career. Whether it’s through placements, consultancy-style assignments, or collaborative projects, every part of the programme is about learning by doing:

Industry placements up to 12 months: Work full-time with a business, start-up, or even on your own enterprise, giving you invaluable hands-on experience.
Real-world consultancy projects: Tackle actual business problems as if you were a consultant, developing solutions that businesses can implement.
Business School & Growth Hub facilities: Access dedicated spaces designed for student-business collaboration, including incubation support and enterprise workshops.
Guest lectures and professional networks: Learn directly from experienced professionals and connect with industry leaders through talks and workshops.
Specialisation projects: Apply your chosen pathway skills — whether in data analysis, marketing intelligence, supply chain, or innovation — to real-world assignments and business challenges.

These experiences ensure that you don’t just graduate with an MBA on paper — you’ll graduate ready to lead, innovate, and make an impact from day one.

Progression & Future Opportunities

Graduates from the Global Business Administration MBA leave ready to take on leadership roles and make a real impact in business. Many go on to work as project managers, business analysts, senior business leaders, management consultants, or even entrepreneurs. With the hands-on experience you gain through placements and projects, combined with the university’s dedicated support, you’ll have the confidence, skills, and connections to step straight into your career:

Personalised career support: The Student Futures team and Career Studio help you refine your CV, prepare for interviews, explore career options, and access placements or temporary work through Unitemps. You’ll also benefit from mentoring and one-to-one guidance throughout your MBA journey.
Strong employability outcomes: Around 96% of UoG graduates are in work or further study 15 months after graduation, and more than 70% secure highly skilled roles, giving you excellent prospects right from the start.
Industry connections and real-world experience: The MBA includes a 12-month industry placement, allowing you to work with real companies, build professional networks, and apply your learning in practical business settings.
Global recognition and long-term value: With AACSB-aligned standards, a focus on practical skills, and exposure to global business challenges, your MBA is respected by employers worldwide — whether you want to climb the corporate ladder, switch industries, or launch your own business.

Further Academic Progression:
If you’re inspired to continue your studies, the MBA provides a strong foundation for doctoral research (PhD) or specialised postgraduate programmes in business, management, or entrepreneurship — opening doors to careers in academia, consultancy, or high-level strategic roles.