MSc Digital Marketing

1 Year On Campus Masters Program

University of Law Business School London Bloomsbury

Program Overview

The MSc Digital Marketing at The University of Law combines traditional marketing principles with modern digital strategies, giving you the skills to thrive in today’s fast-moving business world. It’s perfect for students who want to build a career in marketing, develop data-driven strategies, and create compelling campaigns that resonate with global audiences.

Curriculum Structure

Foundations – Marketing & Digital Technologies
You’ll start with Marketing and Digital Technologies and Brand Management and Social Media, learning how technology and online platforms shape consumer behaviour and how to build strong brand identities. Consumer Behaviour explores the psychology behind customer decisions, while International Marketing prepares you to plan strategies for global markets, giving you both a creative and analytical foundation.
Advanced Skills – Analytics & Strategy
Modules like Digital Marketing Analytics, Strategies for the Digital Economy, and Global Business Strategy help you turn data into insights, adapt to digital trends, and position businesses strategically on a global scale. Innovation Management in a Digital Age and Leadership Mindset broaden your perspective, teaching you how to drive innovation, lead teams, and handle change in professional settings.
Applied Practice – Business Simulation & Project Work
Towards the end, you’ll engage in Business Simulation or project-style modules, allowing you to apply your learning in realistic, practical scenarios. This hands-on experience helps you understand marketing decisions in action and prepares you to make an immediate impact in the workplace.

Focus Areas

Digital marketing and technologies; consumer behaviour; brand management and social media; international marketing strategy; marketing analytics; business strategy and innovation; leadership and professional practice.

Learning Outcomes

You’ll be able to design and implement marketing strategies across digital and traditional channels, understand and predict consumer behaviour, build and manage brand identity, analyse marketing data to inform decisions, and apply strategic thinking and innovation in dynamic markets.

Professional Alignment / Accreditation

The programme is accredited by the Chartered Institute of Marketing (CIM) and offers the option to gain a Chartered Management Institute (CMI) certificate in strategic management and leadership, giving you professional recognition that employers value.

Reputation (Employability / Perception)

Graduates from the Business School report strong employment outcomes, with the majority entering skilled roles in marketing, digital strategy, and business management soon after graduation. The programme’s combination of theory, practical application, and professional accreditation makes it highly regarded by employers.

Experiential Learning (Research, Projects, Internships etc.)

At The University of Law, learning goes beyond theory — you’ll gain hands-on experience that prepares you for real-world marketing challenges. Through live projects, workshops, and business simulations, you’ll practice creating campaigns, analysing consumer behaviour, and making data-driven marketing decisions. By the time you graduate, you’ll not only understand marketing principles but also know how to apply them effectively in a professional setting.

Here’s what experiential learning looks like in this MSc:

Live Marketing Projects: Work on practical briefs and simulated campaigns, individually and in teams, to develop creative, analytical, and strategic skills.
Digital Marketing Tools: Gain experience with professional analytics platforms, social media management tools, and campaign monitoring software to measure performance and optimise strategies.
Interactive Workshops and Seminars: Collaborate with peers in workshops that mirror real marketing teams, where you test ideas, receive feedback, and refine strategies.
Business Simulation / Capstone Project: Apply your skills in realistic, practical scenarios that combine strategy, analytics, and marketing creativity, producing work that demonstrates your readiness for professional roles.
Campus Resources: Access specialist computer labs, marketing and business-focused library resources, and digital tools to support research, content creation, and campaign development.

Progression & Future Opportunities

Graduates of this MSc are prepared for a wide range of marketing roles, including Digital Marketing Executive, Brand Manager, Marketing Analyst, or Social Media Strategist. The combination of practical experience, professional accreditation, and analytical skills ensures you enter the job market confident and job-ready.

Opportunities and support include:

Careers Support: The University’s Careers and Employability service provides guidance on CVs, interviews, networking, and job searches to help launch your marketing career.
Industry Exposure: Live projects, business simulations, and workshops give you insight into current marketing practices and build valuable professional connections.
Professional Credibility: Accredited by the Chartered Institute of Marketing (CIM) and offering the CMI certificate in strategic management and leadership, the MSc provides credentials highly regarded by employers.
Employment Prospects: Graduates gain a mix of creative, analytical, and strategic skills that employers seek, preparing you for competitive roles in digital marketing, brand management, and analytics.

Further Academic Progression:
After completing the MSc, you could pursue advanced study in marketing, digital strategy, or business analytics, or even a PhD focused on consumer behaviour, digital marketing, or branding. This opens opportunities in consultancy, senior marketing positions, or research-driven roles.