International Marketing Management MSc

This masters degree offers the perfect starting point for a career in strategic marketing, particularly in an international business environment.You ll learn to appreciate modern developments in marketing management theory and practice and explore essential areas including international marketing, marketing strategy and marketing research. You ll also examine key topics such as international services marketing, consumer behaviour across cultures and global supply chains.The course has a practical focus and you ll develop professional skills through in-company assignments and case studies examining genuine business scenarios.