Marketing Management with Advertising MSc

12 Months On Campus Masters Program

University of Leeds

Program Overview

The MSc Marketing Management with Advertising at Leeds is perfect for students who want to combine strategic marketing expertise with creative advertising skills. You’ll explore how consumers think and behave, learn to craft compelling brand campaigns, and gain hands-on experience in digital marketing and media planning, giving you the tools to make an impact in a fast-changing global market.

Curriculum Structure

Although this is a one-year master’s, it’s packed with opportunities to develop both knowledge and practical skills. You’ll start with core modules like Consumer Behaviour, Marketing Communications, and Global Strategic Marketing, building a strong understanding of how brands connect with people around the world. Then, through modules like Advertising and Media Planning, Brand Management, and Digital & Interactive Marketing, you’ll learn how to create campaigns that engage audiences across multiple channels. The Research Methods for Marketing module equips you with the skills to analyse data effectively, while the Global Marketing Professional module helps you develop real-world professional skills through teamwork and practical exercises. Your studies culminate in a Marketing Academic/Applied Dissertation, where you can dive into a research project or solve a real business problem.

Focus Areas

Strategic marketing, consumer psychology, brand communications, advertising planning, digital media, professional consultancy

Learning Outcomes

You will learn to design and execute global marketing strategies, craft compelling advertising campaigns, analyse consumer behaviour, leverage data for marketing insights, and develop key professional and consultancy skills.

Professional Alignment (Accreditation)

The program is accredited by the Chartered Institute of Marketing (CIM), giving your degree recognition in the industry and potential exemptions from certain CIM professional assessments.

Reputation (Employability & Rankings)

Leeds University Business School is triple-accredited (AACSB, AMBA, EQUIS), reflecting its global excellence in business education. Graduates of this MSc go on to work in top marketing agencies, in-house marketing teams, and communications roles worldwide.

Experiential Learning (Research, Projects, Internships etc.)

At Leeds, the MSc Marketing Management with Advertising is all about learning by doing. You won’t just study marketing theory — you’ll put it into practice through real projects, teamwork, and professional development activities. With modern facilities, dedicated postgraduate spaces, and access to cutting-edge research tools, you’ll gain the practical experience and confidence that employers are looking for.

Here’s how you’ll get hands-on experience:

Global Industry Programme: Work in teams on a real company project, tackling business challenges and presenting your marketing solutions to industry professionals.
Global Marketing Professional Module: Build your skills through group projects, presentations, and reflective exercises — from media planning and brief writing to cross-cultural communication.
International Study Tour (Optional): Visit companies, attend guest lectures, and network in global business hubs like Berlin, Milan, Zurich, or Frankfurt.
Behaviour Lab: Explore consumer behaviour and marketing psychology using state-of-the-art research facilities in the Esther Simpson Building.
Postgraduate Study Spaces: Access quiet and lounge study areas with computers, Wi-Fi, and lockable storage — perfect for focused work or group collaboration.
Library & Research Resources: Tap into the University of Leeds Library for millions of print and digital resources, databases, and expert research support.

Progression & Future Opportunities

Graduating from the MSc Marketing Management with Advertising at Leeds gives you the skills and confidence to step straight into a variety of exciting marketing roles. You could become a Brand Manager, Advertising Account Executive, Marketing Strategist, or Marketing Analyst, working either in creative agencies or in-house marketing teams. With a combination of practical experience, strategic insight, and professional accreditation, you’ll be ready to make an impact in the global marketing world.

Here’s how Leeds helps you get there:

University Services & Support: The Employability & Opportunity Team at Leeds Business School helps you polish your CV, prepare for interviews, and connect with employers.
Careers Service: The wider University of Leeds Careers Service offers career guidance, assessment‑centre coaching, and access to the My‑Career job portal for internships and graduate roles.
Employment Stats: Over 90% of Leeds Business School graduates are in work or further study within 15 months, with most landing graduate-level positions.
Professional Accreditation: This MSc is accredited by the Chartered Institute of Marketing (CIM), meaning your qualification is recognized by the industry, and you may get exemptions from certain CIM professional assessments.
Industry Experience: Through the Global Industry Programme, you’ll work on live consultancy projects for real companies, gaining valuable hands-on experience and professional contacts.
Graduate Outcomes: Alumni have gone on to careers in brand management, account management, marketing analytics, business development, and even entrepreneurship.

Further Academic Progression:
If you want to continue your studies, this MSc provides a strong foundation for a PhD or MPhil in Marketing. The dissertation and research training you complete here will prepare you for academic or research-focused roles in the future.