MSc Marketing (London Campus)

16 Months On Campus Masters Program

University of Portsmouth

Program Overview

The MSc Marketing at University of Portsmouth London equips you with the skills and confidence to shape brands, lead campaigns, and connect businesses with real people in meaningful ways. It’s perfect if you’re curious about consumer behaviour, passionate about marketing in the digital world, or want a career that blends creativity, strategy, and data.

Curriculum Structure

Starting your journey, you’ll build a solid foundation in marketing principles, exploring what makes customers tick, how brands influence choices, and what drives loyalty. Modules in consumer behaviour and marketing research help you think like a marketer who understands both people and business.

As the course progresses, you’ll dive into strategy, brand building, and digital communications. You’ll learn how to plan campaigns, craft compelling content, and manage brands across different channels — all while considering how marketing works in a real business context.

Hands-on practice is woven throughout the program. You’ll work on live briefs, industry projects, and simulations that let you apply your learning to real challenges. From analysing consumer data to creating campaign ideas, you’ll graduate with experience that employers actually value.

Alongside creativity and strategy, you’ll get comfortable with digital marketing tools, analytics, and platforms — preparing you to thrive in a fast-moving, data-driven marketing world.

Focus areas: “Marketing strategy, brand management, consumer behaviour, digital communications, content creation, analytics”

Learning outcomes: “Design and lead marketing campaigns, understand and predict consumer behaviour, build strong brand strategies, use digital tools and analytics confidently, and turn creative ideas into measurable business impact.”

Professional alignment (accreditation): The program is delivered by a TEF Gold-rated university, in the heart of London — putting you at the centre of a vibrant business and creative community.

Reputation (employability): Graduates go into roles such as Marketing Manager, Brand Manager, Digital Marketing Specialist, Market Researcher, or Social Media Executive — across industries like fashion, retail, tech, and non-profits.

Experiential Learning (Research, Projects, Internships etc.)

On the MSc Marketing, you won’t just be sitting in lectures — you’ll be actively doing marketing. From the start, you’ll work on real business challenges, use industry-standard tools, and collaborate with classmates just like you would in a professional agency. The programme is designed to give you practical experience that prepares you for the real world while developing your creativity, strategic thinking, and confidence.

Here’s how hands-on learning happens on this course:

Live client briefs and projects: You’ll work on real marketing challenges for actual companies, planning campaigns, executing strategies, and presenting solutions — gaining experience you can showcase to future employers.
Industry-standard tools and digital platforms: Learn to use CRM systems, digital marketing platforms, and AI-enabled tools, giving you the skills needed in today’s data-driven marketing world.
Team-based simulations and agency-style exercises: Collaborate on strategy, manage projects, analyse data, and create campaigns as part of a team, just like in a professional marketing environment.
Modern, interactive learning spaces: TEAL rooms and flexible classrooms encourage collaboration, discussion, and creative problem-solving.
Business Simulation Suite: Practice client meetings, pitches, and presentations in a realistic boardroom setting, helping you gain confidence before stepping into real-world scenarios.
Supportive, flexible learning: Small class sizes, block modules, and a mix of face-to-face and online sessions let you focus deeply on each topic and balance study with other commitments.

Progression & Future Opportunities

Completing the MSc Marketing at Portsmouth London gives you the confidence and skills to step straight into the marketing world. Graduates often move into roles like Marketing Manager, Digital Marketing Specialist, Brand Manager, or Communications Consultant, where they can lead campaigns, analyse consumer trends, and make an impact across industries. The combination of practical experience and strategic knowledge ensures you’re ready to take on real-world marketing challenges.

Here’s how the University helps you get there:

Career support you can rely on: The University’s Careers & Employability Service is available from day one and for five years after graduation, helping with CVs, interviews, job searches, and long-term career guidance.
Strong employment outcomes: Around 93% of graduates are in work or further study within 15 months of finishing the course, showing the programme’s relevance and impact.
Industry connections and hands-on experience: The programme offers consultancy projects, placements, and opportunities to work with businesses — giving you experience and networking opportunities that help you stand out.
Accreditation that counts: The MSc aligns with CIM (Chartered Institute of Marketing) standards, so your qualification is respected by employers worldwide.
Flexible career paths: You can work in marketing across sectors like fashion, technology, non-profits, start-ups, or large corporations — your skills are highly adaptable.

Further Academic Progression:
If you want to go further, you could pursue research degrees like an MRes or PhD in marketing, consumer behaviour, or business analytics. The research, analytical, and strategic skills you develop on the MSc will give you a strong foundation for advanced study.