The growing importance of digital technologies has created a number of challenges for marketers. The number of channels through which to reach individuals has multiplied, whilst customers are better informed and more connected than ever. They communicate with each other, influence buying behaviour and brand reputation, and provide marketers with a wealth of insight to an extent unimaginable a few years ago.
Students should have a 2.1 Honours or above (or a suitable qualification) in a relevant discipline. IELTS Overall 6.5 with no component below 6.0 in any sub-skills
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