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The Roehampton MSc Global Marketing provides you with essential expertise of contemporary marketing theory and practice, equipping you with the strategic and operational marketing skills needed to succeed. This programme has been designed with input from a panel of business advisors and successful business leaders to address the 21st century's demand for market-focussed professionals adept in the effective use of digital technologies. You will be introduced to the strategic, financial and operational context of management and to digital marketing strategies and the increasingly data-driven context in which business leaders operate. You will also learn how to leverage digital marketing and customer engagement strategies to achieve real impact on business objectives through marketing.MSc Global Marketing is tailored to students with the ambition to become leaders and practitioners at the interface of marketing and corporate strategy. The programme benefits from our academic faculty's leading research expertise and practitioner links. In addition to the academic programme of study, you will have the opportunity to join our Global Leadership Programme.
Typically, it is expected that applicants possess a second-class honours degree (although specific programs may require a 2:1) from a recognized British or international university. If you are unsure about the recognition of your degree, you can seek guidance from the Admissions Office. However, individuals without a degree but with relevant professional qualifications will be evaluated on a case-by-case basis by the Program Conveners. You can find their contact details on the respective program page. All applicants are required to apply and enroll for the complete master's program. Even if you hold a third-class honours degree, we encourage you to submit an application as we take into consideration an applicant's broader circumstances when making a decision.
Upon completion of this programgraduates possess the expertise and competencies required to pursue careers in various marketing rolesThese roles may include brand managementstrategic marketing managementor digital marketing planningGraduates can seek opportunities in large multinational corporationssmall and medium-sized enterprises (SMEs) with a global presenceor specialized marketing agencies
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University of Roehampton
