MSc Global Marketing

This MSc isn’t just about theory — it’s designed so you gain real, practical marketing experience that you can use straight away in the workplace. From digital campaigns to global brand strategy, you’ll work on hands-on projects, use industry-standard tools, and collaborate with peers on real marketing challenges. Roehampton provides a supportive environment with facilities and resources that help you turn knowledge into practice.

Here’s how experiential learning is embedded in your programme:

• Hands-on digital marketing tools: You’ll use analytics and digital platforms to track and evaluate marketing campaigns, giving you practical skills in data-driven decision-making.

• Practical campaign development: Through modules like Digital Marketing Practice, you’ll plan and execute campaigns in SEO, social media, digital advertising, content creation, and email marketing.

• Team projects and real-world challenges: Many modules involve collaborative workshops and group work, where you’ll tackle authentic marketing scenarios, learning teamwork, communication, and problem-solving.

• Capstone Live Project: In your final stage, you’ll apply your learning to a consultancy-style project, research internship, or international marketing challenge, creating a portfolio-ready piece of professional work.

• Optional Professional Experience Year: Roehampton offers an optional year in industry, providing the chance to gain paid work experience in global marketing, further enhancing employability.

• Supportive facilities and resources: You’ll have access to library and IT resources, as well as business-focused labs and spaces for research and digital campaign work, giving you a professional environment to develop your skills.

Graduates of the MSc Global Marketing leave Roehampton ready to step confidently into international marketing roles with both strategic insight and practical skills. You’ll be prepared for positions such as International Marketing Manager, Brand Manager, Digital Marketing Strategist, or Global Campaign Executive. With hands-on experience from projects and digital marketing practice, you’ll have the confidence and portfolio to make an immediate impact in global organisations.

Here’s how Roehampton supports your career development:

• Professional experience and career support: The university’s placement and careers team helps you find relevant internships or optional professional experience years, giving you real-world exposure before graduation.

• Industry-recognized accreditation: Accredited by the Chartered Institute of Marketing (CIM) and the Institute of Data and Marketing (IDM), your degree carries professional credibility and opens doors to further certification opportunities.

• Work-ready skills: From marketing analytics and global consumer insights to digital campaign planning and content creation, your portfolio of projects demonstrates your practical abilities to employers.

• Global career flexibility: The programme equips you to work across multinational companies, international agencies, consultancy firms, start-ups, or even pursue freelance and entrepreneurial marketing opportunities.

Further Academic Progression:
If you wish to continue your studies, this MSc provides a solid foundation for research-focused degrees, such as a PhD in international marketing, digital marketing, or consumer behaviour. Alternatively, you could pursue additional professional certifications or specialist master’s courses to deepen your expertise in areas like global brand management or marketing analytics.