MA Intercultural Business Communication and Marketing

1 Year On Campus Masters Program

University of Surrey

Program Overview

The MA in Intercultural Business Communication and Marketing at the University of Surrey equips you with the skills to navigate the dynamic intersection of language, culture, and marketing. Ideal for students interested in international business and cross-cultural communication, this program combines theory with practical experience to prepare you for a global career.

Curriculum Structure:
In the first year, you’ll explore the fundamentals of marketing, intercultural communication, and business contexts, studying modules such as Global Marketing Strategies and Intercultural Communication in Business, developing your understanding of how language and culture influence consumer behavior. In the second year, you’ll build practical skills through applied projects and case studies, focusing on modules like Digital Marketing and Social Media and Business Communication Projects, which enhance your ability to create effective international marketing campaigns. Throughout the program, you will also undertake a research or consultancy project, consolidating your learning and preparing you for professional practice.

Focus Areas: International marketing, intercultural communication, digital marketing, business strategy, cross-cultural consumer behavior, professional communication.
Learning Outcomes: Apply intercultural communication theories in business, design marketing strategies for global markets, manage cross-cultural teams, develop professional communication skills, critically analyze marketing campaigns, conduct applied research in intercultural contexts.
Professional Alignment (Accreditation): [University of Surrey official accreditation details if available]
Reputation (Employability Rankings): Surrey is highly regarded for business and management courses, consistently ranked in national and international league tables for graduate employability and teaching quality.

Experiential Learning (Research, Projects, Internships etc.)

At Surrey, learning goes far beyond the classroom. In this MA, you’ll gain hands-on experience tackling real-world business and marketing challenges, working directly with companies or through consultancy-style projects. The program encourages you to apply your skills in practical ways, whether through a short internship, a live project, or innovative assignments that simulate international marketing campaigns. You’ll have access to state-of-the-art facilities, supportive faculty, and digital tools that bring your learning to life.

Here’s how you’ll put theory into practice:

Internships and applied projects: You can complete a four-week internship or a consultancy-style dissertation, gaining real work experience while researching a business challenge.
Cross-disciplinary mentorship: Learn from experts in both Surrey Business School and the School of Literature & Languages, blending insights from business, marketing, and intercultural communication.
Digital marketing and AI tools: Explore the latest in digital marketing, including AI-driven customer engagement and social media campaigns, preparing you for modern business environments.
SurreyLearn platform: Access lectures, discussions, and quizzes online to reinforce your learning anytime, anywhere.
Library & Learning Centre: Benefit from 24/7 access to books, online resources, group study rooms, and specialist support for research and academic writing.
Networking and career support: Surrey’s strong business connections, mentoring, and career development services help you build professional relationships and prepare for your future career.

Progression & Future Opportunities

Graduating from this MA opens doors to exciting international careers. You could find yourself as a Marketing Manager, Business Development Executive, Digital Communication Specialist, or Content Editor, working with companies that value cross-cultural insight and innovative communication. Surrey’s strong support network ensures you’re ready to step confidently into the professional world:

Career Services & Employability Support: Surrey’s Careers and Employment team offers mentoring, mock interviews, one-to-one guidance, and lifetime access to networking platforms like SurreyConnects — helping you turn your MA into your dream career.
Impressive Graduate Outcomes: Many graduates from this program move directly into professional roles or further study, with a high proportion securing positions in multinational companies and media agencies.
University–Industry Partnerships: Surrey has connections with over 2,300 businesses, giving you opportunities for internships, live projects, and guest lectures from industry experts.
Accreditation and Recognition: Your degree comes from Surrey Business School, which holds AACSB and AMBA accreditation, adding long-term value and credibility to your qualification.
Strong Alumni Success: Surrey graduates often enter high-skilled roles with competitive salaries, giving you both experience and a solid start to your career.

Further Academic Progression:
If you want to continue your studies, this MA provides a strong springboard into research-focused degrees like a PhD or MPhil in Applied Linguistics, International Marketing, or Business Communication. You could also specialize further with MSc programs in areas such as International Business Management or Digital Marketing, preparing you for more senior or research-driven roles in the future.