MSc Digital Marketing

1 Year On Campus Masters Program

University of Surrey

Program Overview

The MSc Digital Marketing at Surrey is designed for students who want to understand how digital channels shape modern business and learn how to turn data and creativity into real marketing impact. It’s a great fit if you’re excited by social media, analytics, online consumer behaviour, and want to build the skills that employers look for in today’s digital-first world.

Curriculum Structure

Year / Term (1-year full-time):
Your year begins with a strong grounding in how digital marketing works today. In Digital Marketing Strategy, you’ll unpack how brands use digital channels to reach audiences and build loyalty, while Web Analytics teaches you how to interpret online data and use it to guide smarter decisions. You’ll also study Marketing Research, where you learn how to design surveys, analyse consumer insights, and build the evidence behind marketing recommendations.

As you move into the second semester, the course becomes even more hands-on. Social Media Marketing helps you understand how platforms, influencers, and content shape consumer engagement, and in Marketing Analytics, you’ll use data modelling and predictive tools to optimise campaigns. These modules give you a practical, applied understanding of the digital landscape.

Alongside the core modules, you’ll choose two optional subjects such as Perspectives on Consumer Behaviour, International Retailing, Integrated and Digital Marketing Communications, or Digital Project Development, allowing you to personalise your learning based on your interests.

Throughout the year, you’ll work on your Marketing Dissertation, giving you the chance to explore a topic you’re passionate about — whether it's brand strategy, digital innovation, or data-driven customer insights.

Focus Areas

“Digital strategy, social media marketing, web analytics, marketing analytics, consumer behaviour, digital innovation.”

Learning Outcomes

“You’ll learn how to design effective digital strategies, analyse consumer data using professional tools, create impactful content for digital channels, and make evidence-based decisions that drive marketing performance.”

Professional Alignment (Accreditation)

The program is part of an AACSB-accredited business school and is recognised by the Chartered Institute of Marketing (CIM), giving your qualification long-term professional credibility.

Reputation (Employability Rankings)

91% of Surrey Business School postgraduates enter employment or further study shortly after graduating.
Surrey ranks among the top 100 globally for Marketing and top 40 for Business Administration in major international rankings.
In the QS World University Rankings by Subject, Surrey is placed within the top 100 worldwide and 10th in the UK for Marketing.

Experiential Learning (Research, Projects, Internships etc.)

On the MSc Digital Marketing at Surrey, you won’t just sit in lectures talking about campaigns and analytics — you’ll actually do them. The programme is designed to help you build confidence through hands-on work, using the same tools and approaches that digital marketers rely on every day. Whether you’re analysing customer data, shaping a content strategy, or working with a real business, you’ll constantly be putting theory into practice. And with Surrey Business School’s supportive environment, you’ll always have the space, tools, and guidance to experiment, test ideas, and grow.

To give you a clearer picture, here’s what experiential learning looks like in this programme:

Work on real business challenges through the B-Clinic, Surrey Business School’s own consultancy hub where students help local companies solve practical marketing and digital problems.
Use professional research and analytics tools aligned with your modules — especially in areas like web analytics, digital user experience, and data visualisation.
Learn directly from industry voices through visiting speakers and then apply those insights in group projects, case studies, and collaborative assignments.
Access business-school partnerships that open doors to digital marketing and channel-management projects, supporting your professional development even if you’re not on a placement year.
Explore digital innovation support through SurreyIDEA, a creative hub where students can test marketing concepts, develop ideas, and get entrepreneurial guidance.
Build strong digital-collaboration skills by working on shared tasks using platforms like SurreyLearn, Microsoft Teams, and Zoom — tools you’ll absolutely use in modern marketing roles.

Progression & Future Opportunities

Graduating from Surrey’s MSc Digital Marketing gives you the skills and confidence to step straight into exciting, high-impact roles in the digital space. Many alumni move into positions such as Digital Marketing Manager, Social Media Strategist, Marketing Analyst, or Brand Strategist, where they can shape campaigns, analyse data, and influence brand growth. With Surrey’s strong support network and excellent graduate outcomes, you’re not just studying — you’re building a career that really works.

Here’s how Surrey helps you make it happen:

Personalised career support: The Employability & Careers team provides one-to-one coaching, CV and interview guidance, career fairs, and workshops with employers, all designed to help you stand out.
Ongoing graduate support: After graduation, you get three years of in-person career guidance and lifetime access to the Surrey Pathfinder platform for job listings, events, and professional development.
Impressive employment outcomes: 91% of Surrey Business School postgraduates enter employment or further study soon after completing their degree.
Professional accreditation: The MSc is recognised by the Chartered Institute of Marketing (CIM), giving your qualification professional credibility that employers value.
Networking & industry links: Through careers events, employer workshops, and alumni connections, you’ll meet the right people to kickstart your career in digital marketing.
Alumni mentorship: SurreyConnects connects you with experienced graduates for guidance, insights, and potential job opportunities.

Further Academic Progression:

If you want to continue your studies, this MSc provides an excellent foundation for a PhD in Marketing or Business, focusing on areas like digital strategy, consumer behaviour, or marketing analytics. You could also pursue an MBA or other specialist postgraduate programme to move into leadership or consultancy roles.