MSc Marketing and Strategy

The MSc in Marketing & Strategy at Warwick Business School (WBS) is a dynamic, interdisciplinary program designed to prepare future marketing leaders with both strategic insight and deep marketing expertise.

Delivered full-time over 12 months, the course focuses on equipping students with the advanced skills needed to understand complex consumer markets, develop marketing strategies, and drive business innovation. It is ideal for those who aspire to leadership positions where strategic thinking and marketing knowledge intersect.

Students explore the full marketing spectrum — from brand management and customer engagement to corporate strategy, innovation management, and digital transformation. The program combines academic rigor with real-world relevance, offering a curriculum that evolves with industry demands.

Located at the heart of the UK and close to major business hubs like London and Birmingham, Warwick Business School provides excellent opportunities for networking, internships, and graduate recruitment.

Graduates leave prepared to take up roles across marketing management, strategic consulting, brand strategy, digital marketing leadership, and entrepreneurship — with a strong emphasis on critical thinking, creativity, and data-driven decision-making.

Curriculum Structure

The MSc Marketing & Strategy is built around a core set of modules, optional electives, and a dissertation or consultancy project, totaling 180 credits.

Core Modules

• Marketing & Strategy
  Explore the interface between marketing functions and strategic business planning.

• Buyer Behaviour for Marketing
  Study the psychological, sociological, and economic factors that influence customer decisions.

• Marketing Communications
  Develop skills to manage integrated marketing communications in a digital world.

• Strategic Management
  Learn how organizations formulate, implement, and evaluate cross-functional decisions.

• International Marketing
  Understand global marketing strategies and the challenges of cross-border operations.

• Business-to-Business Marketing
  Dive into the dynamics of industrial markets, strategic selling, and B2B relationships.

• Research Methods for Marketing and Strategy
  Gain tools and techniques for conducting market research and analyzing strategic options.

Elective Modules (Examples)

Students can personalize their learning by selecting from a range of electives such as:

• Digital Marketing Technology and Management

• Pricing Strategy

• Brand Management

• Services Marketing

• Strategic Innovation Management

• Customer Relationship Management

Electives allow students to tailor the program based on specific career goals — whether in consultancy, digital industries, consumer goods, or strategic leadership.

In the final phase of the course, students choose either to:

• Complete a Dissertation:
  An independent research project on a marketing or strategic topic of choice.

• Undertake the Business in Practice (BiP) Project:
  A consultancy-style group project working on a real-world business issue with industry involvement.

Both options develop critical thinking, research, and practical problem-solving skills highly valued by employers.