MSc in Global Marketing

1 Year On Campus Masters Program

University of York

Program Overview

The MSc Global Marketing at York gives you the skills and confidence to manage marketing on a global scale, combining strategic thinking with digital tools and ethical insight. It’s perfect for graduates who want to work in international companies, sustainable businesses, or innovative start-ups, helping brands connect meaningfully with audiences worldwide.

Curriculum Structure

This one-year full-time MSc takes you from core marketing foundations to hands-on research, preparing you for real-world challenges:

You’ll begin with modules like Contemporary Consumer Behaviour, exploring what drives customers in different markets, and Global Business Strategy, learning how companies operate successfully across borders. Ethical Marketing & Sustainability helps you balance profit with social responsibility, while Digital Marketing Strategy introduces online channels, AI tools, and data-driven decision-making. Alongside these, Research in Marketing equips you with practical research skills.

As you progress, you can choose an optional module tailored to your interests, such as Brand Management, Advanced Research Methods in Marketing, Management, Society & AI, or Marketing Planning for Services. These let you dive deeper into areas like brand identity, AI applications, or service-focused marketing strategies.

The programme concludes with a dissertation, where you can either:

Take an Applied Dissertation (8,000 words), working with a real Marketing Director on a live business challenge and presenting your findings.
Opt for an Academic Dissertation (10,000 words), conducting your own research project under expert supervision.

Focus Areas

global marketing, ethical marketing, digital strategy, AI in marketing, brand management

Learning Outcomes

critically evaluate global marketing theories, design ethically aware marketing strategies, integrate data from multiple sources, conduct independent research, and present actionable, culturally informed marketing solutions

Professional Alignment (Accreditation)

This MSc is CIM-accredited, giving you Graduate Gateway status and a strong head start toward professional Chartered Institute of Marketing qualifications.

Reputation (Employability / Rankings)

The University of York’s School of Business and Society is known for research-led teaching and strong industry connections.
Graduates have gone on to work with global brands like Nestlé, Accenture, EPSON, and Coca-Cola, showing the programme’s strong employability outcomes.

Experiential Learning (Research, Projects, Internships etc.)

At York, the MSc Global Marketing is designed so you can learn by doing, not just by reading textbooks. You’ll tackle real marketing challenges, especially through the applied dissertation, where you work directly with a Marketing Director on a live business problem — producing a professional report and presenting your findings. Along the way, you’ll benefit from guest talks by industry leaders and workshops that sharpen your research, communication, and digital marketing skills.

Here’s how you’ll gain hands-on experience:

Applied Dissertation – work on a real business brief, producing an 8,000-word professional report and delivering your insights to senior management.
Digital & AI Practice – explore how AI and digital tools are applied in marketing, and practice using them in real-world scenarios.
Guest Masterclasses – learn from marketing professionals and global industry experts who share their experience and career insights.
Academic & Communication Support – DACS workshops help you refine writing, presentation, and professional communication skills.
Team Projects & Collaboration – group assignments and interactive workshops give you experience working in teams, just like in a real marketing agency.

With these opportunities, you graduate not only with theoretical knowledge but also practical experience, confidence, and a professional edge that will set you apart in the job market.

Progression & Future Opportunities

Graduates from this MSc leave York ready to step into exciting roles like Global Brand Manager, Digital Marketing Strategist, Sustainability Marketing Consultant, or International Marketing Analyst. The programme equips you with a unique mix of global strategy, ethical insight, and real-world experience, giving you the confidence and skills to make a real impact in any organisation:

Careers Support – York’s Careers & Employability team works closely with postgraduates, offering one-on-one guidance, CV and interview coaching, and connections to a network of global employers.
Strong Employment Outcomes – 92.5% of York graduates are in work, further study, or other positive destinations within 15 months of completing their degree.
Industry Experience – Your applied dissertation lets you work alongside a Marketing Director on a real business challenge, giving you hands-on experience that stands out to employers.
Professional Accreditation – The MSc is CIM-accredited, giving you exemptions from some CIM modules and a head start toward a full CIM qualification.
Prestigious Graduate Destinations – Alumni have gone on to work at top global organisations like Nestlé, Accenture, EPSON, and Coca-Cola.

Further Academic Progression:
If you’d like to continue your studies, this MSc sets you up perfectly for a PhD in Marketing or International Business, focusing on areas like consumer behaviour, sustainability, or AI in marketing. You could also pursue specialised postgraduate programmes in Digital Marketing Analytics, Sustainable Brand Strategy, or AI-Driven Marketing, building directly on the skills and insights you gain during the course.