Enter OTP
Develop your skills to become a digital first marketer. With focus on continued professional development, you will finish this course career ready.Learn about the value of and methods for determining return on investment of internet marketing programmes. You will also cover online visitor and buyer behaviour, customer journey mapping, mobile marketing, and social media. You will develop an understanding of the issues relating to digital marketing, which will enhance your skills to develop sustainable individual and organisational potential.
A 2:2 honours degree in a related subject, Interview if your honours degree is not in a related subject. IELTS level 6.0 (with no skill below 5.5) or equivalent.
CommunicationMarketingStakeholder engagementNew product developmentCustomer services
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York St John University
