The MSc Data Science for Business at the University of Stirling is a 12-month, full-time, AACSB-accredited program designed as a conversion degree, open to students from all academic backgrounds.
The course integrates core training in data analytics, machine learning, Python, R, and essential business and management skills, preparing graduates for data-driven decision-making across various industries.
The program is developed in collaboration with key industry partners like SAS, HSBC, and The Data Lab to ensure alignment with market needs. The Flying Start Leadership Programme further enhances personal and professional development.
Teaching Methods: Lectures, tutorials, role-playing, computer simulations, case studies, fieldwork, guest lectures, and company projects
Assessment Methods: Primarily continuous assessment, including group work, presentations, and applied projects; final assessment via dissertation or consultancy project
Course Overview:
Core:
Flying Start Leadership Programme
Personal & Professional Development
Representing and Manipulating Data
Business Analytics
Statistics with R
Machine Learning
Business Consulting
Independent Project
Project Management
Innovation Management
Relational and non-Relational Databases
Mobile Financial Applications
Consultancy Project Option: A 3-month consultancy project with external organisations addressing real business challenges
Industry Collaboration: Program co-developed with SAS, HSBC, and The Data Lab; regular networking events and company projects
Real-World Data Exposure: Many modules involve working with real datasets and live business problems
Flying Start Leadership Programme: Focused on leadership, public speaking, and conflict management
Company Engagement: Opportunities to work with organisations like NHS, Diageo, Visit Scotland, Volunteer Scotland, SQA, Stirling Council, and AMG Group
High demand for data scientists and analysts across industries, with data roles ranked among the top 5 fastest-growing jobs (World Economic Forum, 2023)
Graduates secure positions at the Scottish Government, The R&A, Scottish Power, NHS, Edinburgh Leisure, Accenture, and more
Opportunities across sectors including finance, healthcare, retail, government, IT, academia, and ecommerce
Strong career support including personal mentoring, CV development, interview preparation, and skills workshops
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