MSc Digital Marketing

1 Year On Campus Masters Program

Kings College London

Program Overview

The MSc Digital Marketing at King’s College London is designed to help you understand how modern marketing works in a fast-moving, data-driven world. It’s ideal if you want to build expertise in digital strategy, consumer behaviour, analytics, and communication — whether you’re already from a business background or switching into marketing for the first time.

Curriculum Structure

Core Learning

Throughout the year, you’ll build a strong foundation in how digital marketing really works. You’ll explore modules such as Digital Marketing Strategy, Digital Marketing Communications, Digital Consumer Behaviour, Marketing Analytics, and Research in Marketing, all designed to help you understand how consumers think, how campaigns succeed, and how data drives decision-making. Your learning culminates in a Research Project (Dissertation), giving you the chance to dive deep into a marketing topic that genuinely excites you.

Optional Specialisation

To shape the degree around your interests, you’ll choose from a range of optional modules. These may include areas like Social Media and Marketing, Neuromarketing, Omnichannel Retailing, Service Experience Management, B2B Marketing, Brand Management, and Web Technologies for Marketing. This flexibility allows you to focus on the areas that best match your career ambitions — whether you’re passionate about digital strategy, user behaviour, retail, branding, or tech-powered marketing solutions.

Focus Areas

"digital marketing strategy; digital marketing communications; digital consumer behaviour; marketing analytics; social media marketing; neuromarketing; omnichannel retailing; brand and web-based marketing; marketing research and insights."

Learning Outcomes

"Design data-driven digital marketing strategies; analyse and interpret online consumer behaviour; plan and execute digital communication campaigns; use marketing analytics tools to support decision-making; manage online brand presence; apply marketing concepts across B2B, retail and omnichannel contexts; and conduct independent research to solve real marketing challenges."

Professional Alignment (Accreditation)

This MSc is aligned with the Chartered Institute of Marketing (CIM) through the Graduate Gateway, meaning eligible graduates can apply for CIM membership — a professional advantage that strengthens your long-term career profile in marketing.

Reputation (Employability & Rankings)

As a Russell Group university positioned among the UK’s most respected institutions, King’s carries strong global recognition. The MSc Digital Marketing benefits from this reputation, combining academic rigour with practical relevance to make graduates highly attractive to employers in digital agencies, global brands, e-commerce companies, retail, media, and consultancy.

Experiential Learning (Research, Projects, Internships etc.)

At King’s, the Digital Marketing MSc isn’t just about absorbing concepts from textbooks. The way the course is designed means you’re constantly putting ideas into action — through real-style marketing tasks, collaborative projects, and guided research. The mix of lectures, seminars, and your final research project creates a learning journey that feels practical, interactive, and very aligned with how modern marketers actually work.

Here’s what that looks like in practice:

• Projects that mirror real marketing work
Throughout the course, you won’t be limited to traditional exams. Instead, you’ll handle case studies, presentations, campaign planning, and individual or group projects. These activities help you sharpen your ability to think strategically, plan effectively, and execute marketing ideas in a realistic way.

• A major research project that showcases your expertise
Your dissertation is your chance to dive deep into a topic you care about. You’ll explore a real marketing issue using both theory and data, building solid research and analytical skills. It also becomes a strong piece of work you can confidently present to employers.

• Specialist career support tailored to business students
You’ll be supported by a dedicated careers team that offers one-to-one coaching, CV and interview workshops, employer events, and networking opportunities. It’s designed to help you translate what you learn into real career momentum.

• Options for micro-internships, business simulations and work-related learning
If you want hands-on experience, King’s gives you ways to test your skills in realistic business environments. Micro-internships, practical simulations, and other work-related opportunities let you experience what marketing roles feel like before you even graduate.

• Access to excellent learning resources on a central London campus
Studying at the Strand Campus means you’re surrounded by modern facilities — from libraries and IT services to study spaces designed for collaborative work. It’s an environment that supports both your academic progress and your practical learning.

Progression & Future Opportunities

Finishing the MSc Digital Marketing at King’s College London gives you a real edge in the job market. Employers recognise the King’s name, and the practical, up-to-date nature of the course means you’ll graduate ready to step straight into digital-focused roles. Most students go into areas like digital strategy, analytics, SEO/content, or brand and social campaigns — the kinds of jobs that every modern business now depends on.

And the degree is designed to help you build confidence for those roles, because:

You get personalised career support through King’s Business School Careers Team — from CV feedback and interview coaching to employer networking events and micro-internship opportunities. They’re there to help you turn your academic experience into real job outcomes.
Your skills are in high demand. KCL highlights the rapid growth of online business and the strong market need for graduates trained in data-driven, digital-first marketing — giving you reassurance that the roles you’re aiming for are genuinely needed.
You have flexibility after you graduate. Because the programme focuses on strategy, analytics, digital tools, and consumer behaviour, graduates find opportunities in large companies, creative agencies, fast-growing start-ups and in-house brand teams.
You get long-term professional value through the CIM Graduate Gateway, which puts you on track for recognised marketing qualifications — useful if you want to move into senior roles later on.
You leave with real work and experience to show employers. Throughout the programme you’ll complete marketing projects, research work and potentially micro-internships — enough to build a portfolio that proves exactly what you can do.

Further Academic Progression:

If later you decide you want to go deeper academically, this MSc is a strong foundation for a PhD in marketing or digital communication, or for pursuing advanced professional certifications through CIM. Many graduates use this as a stepping stone toward research, teaching, consultancy, or specialist roles in analytics or digital strategy.