MSc Digital Marketing with Data Analytics

1 Year On Campus Masters Program

Richmond University London

Program Overview

The MSc in Digital Marketing with Data Analytics at Richmond combines cutting-edge marketing skills with data analysis expertise, giving you the tools to create, optimise, and lead digital campaigns with insight and precision. It’s ideal if you want to understand not just how to market online, but also how to read the data behind what works, adapt strategies quickly, and drive results for businesses.

Curriculum Structure

The programme is designed to give you a balance of theory, practical skills, and real-world application:

Foundation Phase: You start with core courses that establish a strong understanding of digital marketing and analytics. This phase introduces key marketing principles while teaching you how to interpret data to inform decisions.
Specialisation in Digital and Analytics: You then move on to modules like Social Media Marketing, Marketing in a Digital World, Business Analytics: Data and Decisions, and Integrated Marketing Communications. These courses teach you to manage digital channels, understand consumer behaviour online, and use data analytics to tailor and optimise campaigns effectively.
Strategic and Global Marketing Perspective: Higher-level modules, such as Global Marketing Strategy and Market Research Skills, equip you with the ability to plan and execute marketing initiatives in international contexts, combining creative strategy with data-driven insights.
Professional Project or Internship: To complete the programme, you undertake either a professional project, an internship, or a combination of both. This gives you practical experience tackling real marketing challenges, building a professional portfolio, and bridging the gap between study and industry.

Focus Areas

Digital marketing strategy, social media marketing, SEO and digital advertising, data analytics and decision-making, integrated marketing communications, global marketing strategy, market research, consumer behaviour analysis, digital campaign planning, marketing-data driven insights.

Learning Outcomes

You will learn to design and implement data-informed digital marketing campaigns, analyse consumer behaviour and campaign performance, integrate multiple digital tools and channels, apply global marketing strategies, conduct market research, and combine creative marketing with analytical rigor to deliver measurable results.

Professional Alignment (Accreditation)

This MSc awards a dual UK and US qualification and aligns with the Chartered Institute of Marketing (CIM), giving your degree both academic recognition and professional credibility.

Reputation (Employability & Ranking)

Richmond’s MSc is recognised for its blend of analytical and marketing expertise — a combination highly sought after by employers. Graduates leave with both strategic and technical skills that make them stand out in the competitive digital marketing landscape.

Experiential Learning (Research, Projects, Internships etc.)

At Richmond, this MSc is designed so you don’t just learn marketing theory — you get to practice it in real-world scenarios. The programme emphasizes hands-on experience, giving you the opportunity to apply digital marketing strategies, analyse data, and make business decisions just like you would in a professional environment. From group projects to professional internships, you’ll develop the skills employers are looking for while building a portfolio that demonstrates your capabilities.

Here’s how experiential learning is built into the programme:

Professional Project / Internship: You can choose to complete a full professional project, an internship, or a combination of both. This allows you to work on real marketing challenges, create actionable strategies, and gain practical experience in a professional setting.
Digital marketing tools and software: You’ll learn to use industry-relevant tools for analytics, social media management, SEO, and digital advertising, ensuring you’re ready for the technologies used in today’s marketing world.
Case studies and consultancy-style projects: Throughout the programme, you’ll engage with real-world case studies and work on consultancy-style group projects, applying data analytics to solve marketing problems and making strategic recommendations.
Collaborative learning environment: Small, international cohort groups encourage teamwork, peer learning, and simulation of real business environments, helping you develop both leadership and collaborative skills.
Guest lectures and industry input: You’ll hear from marketing professionals and industry experts, providing insights into current trends, challenges, and best practices in digital marketing and analytics.
Campus facilities and resources: Students have access to Richmond’s library, IT labs, and digital learning resources to support research, analytics work, and project preparation.

Progression & Future Opportunities

Graduates of this MSc leave Richmond ready to take on the fast-paced world of digital marketing, equipped with both strategic insight and practical data skills. Many alumni move into roles such as Digital Marketing Analyst, SEO/SEM Specialist, Social Media Manager, or Marketing Data Consultant. This combination of analytical ability and marketing expertise makes you highly adaptable and in demand across industries.

Here’s how Richmond supports your career journey:

Dedicated career and internship support: The Careers & Internships team helps you find placements, refine your CV and cover letters, prepare for interviews, and connect with potential employers.
Professional project or internship experience: By completing a professional project or internship during the programme, you gain real-world experience and build a portfolio that showcases your skills to future employers.
Industry-relevant skill development: With training in analytics tools, SEO, social media, digital campaigns, and marketing data interpretation, you graduate with skills directly applicable to today’s job market.
Accreditation and global recognition: The MSc awards a dual UK and US degree, and aligns with the Chartered Institute of Marketing (CIM), giving your qualification both academic and professional credibility worldwide.
Versatile career outcomes: Graduates can work in digital marketing agencies, corporate marketing departments, consulting firms, or even launch their own data-driven marketing ventures, giving you flexibility to pursue the career path that fits you best.

Further Academic Progression:
If you wish to continue your studies, this MSc provides a strong foundation for advanced research or further specialization in areas like digital marketing strategy, consumer analytics, or international marketing management. It also opens pathways to PhD-level study or professional certifications, deepening your expertise and expanding career opportunities in marketing, analytics, or strategic management.