MA Digital Marketing (London Campus)

15 Months On Campus Masters Program

University of Portsmouth

Program Overview

The MA Digital Marketing at University of Portsmouth London helps you develop real, practical skills to plan, manage, and evaluate digital marketing campaigns. It’s ideal if you’re curious about how consumers behave online, want to work with data-driven marketing tools, or aspire to a career that blends creativity, strategy, and technology.

Curriculum Structure

At the start of the course, you’ll build a strong foundation in understanding customers and analysing data through Consumer Insight and Analytics and Research Methods for Marketing. These modules give you the skills to interpret consumer behaviour and make informed marketing decisions.

Next, you’ll explore how digital channels really work with Social Media Marketing, learning how to design campaigns, select the right platforms, and measure their impact.

In Digital Marketing Strategy, you’ll develop full marketing plans for businesses, thinking strategically about branding, media, and ethical considerations, while applying your knowledge in realistic scenarios.

You’ll also study User Experience (UX), focusing on designing intuitive, accessible digital platforms that engage customers effectively, and Environmental, Social Governance and Marketing (ESG & Marketing), where you’ll consider ethics, sustainability, and social responsibility in marketing decisions.

A highlight of the programme is The Marketing Agency module, where you work in teams on live briefs from real businesses — planning, analysing, and presenting actionable solutions just like in a professional agency.

Finally, you’ll complete a Dissertation, giving you the chance to research a digital marketing topic that interests you, combining everything you’ve learned into an in-depth project.

Focus areas: “Digital marketing strategy, social media marketing, consumer analytics, user experience, ESG & sustainable marketing, data-driven brand & campaign management”

Learning outcomes: “Analyse and interpret consumer data to drive insights; design digital marketing campaigns; create user‑centred online experiences; develop ethical and sustainable marketing strategies; manage real marketing projects; conduct independent research in digital marketing”

Professional alignment (accreditation): This MA is aligned with Chartered Institute of Marketing (CIM) standards, giving your qualification international recognition and professional credibility.

Reputation (employability): With hands-on projects, live briefs, and exposure to industry tools, graduates are well-equipped for roles in e-commerce, social media management, digital marketing, and mobile advertising — giving your CV a real advantage.

Experiential Learning (Research, Projects, Internships etc.)

On the MA Digital Marketing, learning goes beyond lectures — you’ll actually do marketing. From the first week, you’ll work on real business challenges, use the same digital tools as professional marketers, and collaborate in modern, tech-enabled spaces designed for creativity and teamwork. This hands-on approach ensures you leave the course ready for the real world.

Here’s how you’ll gain practical experience:

Live client projects: Work on real briefs from local businesses, analysing challenges, crafting strategies, and presenting solutions you can proudly showcase.
Professional marketing tools: Get hands-on experience with industry-standard platforms like Mintel, Statista, Euromonitor Passport, MarketLine, and WARC.
Interactive learning spaces: TEAL (Technology Enhanced Active Learning) rooms support workshops, group discussions, and collaborative problem-solving.
Boardroom simulations: Practise pitches, meetings, and presentations in realistic business settings, building confidence before entering the professional world.
Team-based industry-style projects: Collaborate in small groups on marketing projects that mirror agency work.
Guest speakers & networking opportunities: Learn from marketing professionals and build valuable industry connections.
Library and research support: Access excellent library resources and academic support for your dissertation and independent research.
Careers & employability support: The university helps you find internships, prepare for interviews, and network with employers during and after your course.

Progression & Future Opportunities

Graduating with the MA Digital Marketing from Portsmouth London gives you the skills and confidence to step straight into the fast-paced digital marketing world. Many graduates move into roles such as Digital Marketing Manager, Social Media Strategist, E‑commerce Marketing Specialist, or Digital Marketing Consultant, where they can lead campaigns, analyse data, and make a real impact. The hands-on experience you gain during the course means you’re not just learning theory — you’re ready to hit the ground running.

Here’s how the University supports you in achieving your career goals:

Dedicated career support: The Careers & Employability Service is with you from the start and for years after graduation, helping with CVs, interviews, job searches, and networking opportunities.
Strong graduate outcomes: Many alumni secure roles in analytics, campaign management, social media, or e-commerce, with a portfolio of real-world experience from live projects.
Industry partnerships & live projects: By working on briefs from actual companies, you gain exposure to real marketing challenges and build connections with potential employers.
Accreditation that counts: The MA aligns with the Chartered Institute of Marketing (CIM) standards, giving your qualification credibility and recognition worldwide.
Flexible career paths: Whether you aim to work in a global corporation, a creative start-up, a digital agency, or start your own marketing venture, this degree equips you with the skills to succeed.

Further Academic Progression:
If you want to continue your studies, you could pursue an MRes or PhD in marketing, digital media, business analytics, or a related field. The research, analytical, and strategic skills you develop on the MA provide a strong foundation for advanced academic study — or even consultancy and research roles.