MSc Digital Marketing

1 Year On Campus Masters Program

University of Roehampton

Program Overview

The MSc Digital Marketing at the University of Roehampton is designed to help you become a confident, industry-ready digital marketer who can thrive in a fast-moving online world. It’s perfect if you want to build strong strategic, creative, and analytical skills while learning how brands grow and compete through digital channels.

Curriculum Structure

Taught Masters Structure

Since this is a one-year full-time (or two-year part-time) master’s, you’ll move through the course in clear stages that build your expertise step-by-step.

Early Stage – Strategic Foundations:
You’ll start with modules such as Strategic Marketing, where you explore how organisations create effective marketing strategies, position their brand, and innovate for global audiences. This early phase helps you understand the bigger picture — how marketing shapes business decisions and how sustainability and service design fit into modern marketing practice.

Mid Stage – Analytics & Technical Skills:
Next comes a more analytical phase through Marketing Analytics, where you learn how to interpret customer and campaign data using industry tools. You’ll analyse performance metrics, explore concepts like customer lifetime value, and understand how data supports smarter digital decision-making. This is where you start developing that “data-driven marketer” mindset employers love.

Applied Digital Stage – Consumer & Digital Practice:
You’ll then move into modules such as Global and Digital Consumer and Digital Marketing Practice, where you dig into how people behave online, and what influences their choices across cultures and platforms. You’ll also gain hands-on experience across SEO, social media marketing, digital advertising, content creation, and campaign planning — all using real digital tools and practical tasks.

Final Stage – Capstone Live Project:
The course concludes with a Capstone Live Project, allowing you to apply everything you’ve learned in a real business environment. Whether you choose a consultancy project, a research internship or a start-up brief, you graduate with a substantial portfolio piece that demonstrates real-world impact.

Focus areas

“Strategic marketing; digital campaign planning; marketing analytics; global and digital consumer behaviour; SEO and social media; content marketing; data-driven decision making; practical digital marketing tools.”

Learning outcomes

“You’ll be able to design effective digital campaigns, analyse market and consumer data with confidence, understand global consumer motivations, use digital marketing tools to optimise performance, and deliver a substantial real-world marketing project that showcases your professional capabilities.”

Professional alignment (accreditation)

The programme is accredited by the Institute of Data and Marketing (IDM) and the Chartered Institute of Marketing (CIM), giving you recognised professional credibility and optional pathways to additional industry qualifications.

Reputation (employability rankings)

Roehampton is known for strong postgraduate teaching quality, supportive academic staff, and courses that blend theory with hands-on professional skills. Graduates progress into a wide range of roles, from agency environments to in-house digital teams, supported by a curriculum that balances creativity, strategy and analytics.

Experiential Learning (Research, Projects, Internships etc.)

At Roehampton, this MSc isn’t about memorizing theory — it’s about doing. You’ll be working with real digital-marketing tools, building campaigns, analysing data, and designing strategies — exactly the sorts of tasks you’ll do after graduation. The course is designed so you’re constantly applying what you learn, preparing for the workplace from day one.

Here’s how this practical learning plays out during the programme:

Hands-on analytics and data tools: In one of your early modules, you’ll work directly with tools like Google Analytics and Excel to interpret consumer behaviour and campaign performance. This gives you real-world skills in data-driven marketing decisions.
Practical digital marketing work: Through modules focused on digital marketing practice, you’ll get experience in SEO, social media marketing, digital advertising, content creation, email marketing — you’ll actually plan and create campaigns, not just study them.
Group work and real-life marketing projects: Many classes involve collaborative work, where you and your classmates tackle marketing challenges together — from global brand strategy to segmentation and targeting. This builds teamwork, communication, and creative problem-solving skills.
Capstone live project or placement: At the end of the degree, you’ll do a major project — whether a consultancy-style assignment, research internship, or even a start-up-type brief — giving you a powerful portfolio piece that shows employers what you can do.
Optional real-world work experience year: Roehampton offers an extra “Professional Experience” year option, where you can spend time working in a real marketing or business environment — great chance to apply what you’ve learned in a real company before you graduate.
Supportive campus facilities and digital resources: Through the Business School resources, library, IT labs and business-lab-style facilities, you’ll have all you need for research, content creation, data work, and building marketing projects — making your learning environment feel close to actual work settings.

Progression & Future Opportunities

Graduates of this MSc leave Roehampton ready to take on the dynamic world of digital marketing with confidence. You’ll be equipped with both creative and analytical skills, and many alumni go on to roles such as Digital Marketing Manager, SEO/SEM Specialist, Social Media Strategist, or Content and Campaign Executive. With hands-on experience from projects and analytics training, you’ll have the tools to succeed in agencies, corporate teams, start-ups, or even as a freelancer.

Here’s how the university supports your career progression:

Professional experience and career support: Roehampton offers an optional Professional Experience Year, helping you gain real work experience through placements and internships before you graduate.
Industry-recognized accreditation: The MSc is accredited by the Institute of Data and Marketing (IDM) and the Chartered Institute of Marketing (CIM), giving your qualification professional credibility and recognition.
Practical, work-ready skills: Through modules covering analytics, digital campaigns, SEO, social media, and a Capstone Live Project, you graduate with tangible experience and a portfolio that demonstrates your abilities to employers.
Flexibility across industries: The skills you gain open doors in digital agencies, in-house marketing teams, e-commerce, start-ups, consultancies, and freelance marketing roles.

Further Academic Progression:
If you want to deepen your knowledge or move into research, this MSc provides a solid foundation for further study, such as a PhD or research-focused master’s in areas like digital consumer behaviour, marketing analytics, or international marketing strategy. You could also pursue additional professional certifications to strengthen your practical expertise even further.