The course comprises two teaching semesters. Semester one consists of the core classes, namely Brand Management & Product Strategy, Strategic Marketing, Innovation Management and Financial Implications of Innovation.In semester two there is the opportunity to focus on specific topics that may be of interest to individual students.
A first or upper-second-class Honours degree, or overseas equivalent, in business, economics, engineering or science. IELTS: Minimum overall band score of 6.5 score, with no individual score lower than 5.5.
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