MSc International Events Management

1 Year On Campus Masters Program

Manchester Metropolitan University

Program Overview

The MSc International Events Management at Manchester Metropolitan University prepares you to design, deliver, and evaluate events on a global scale, blending creativity with strategic management. It suits graduates from any discipline who aspire to work in the international events industry, offering a curriculum that combines practical event planning with advanced business and leadership skills.

Curriculum Structure

Year 1 (Taught Modules)

You’ll begin with modules such as Events in Society, Event Operations Management, and Strategic Management. These courses give you a strong foundation in understanding the social and cultural role of events, managing logistics and operations, and applying strategic frameworks to international contexts.

You’ll then progress into advanced topics including Event Marketing and Communications, International Business Strategy, and Sustainability in Events. These modules challenge you to critically evaluate how events are promoted, how they contribute to global business objectives, and how sustainability can be embedded into event design and delivery.

Finally, you’ll complete a Research Methods module and a substantial Dissertation or Applied Project, where you investigate a contemporary issue in international events management and deliver practical recommendations.

Optional Internship Route

If you choose the two-year pathway, you’ll undertake a minimum 36-week internship in an events management role. This placement allows you to apply your academic knowledge in practice, develop professional networks, and gain extensive industry experience before graduation.

Focus Areas

Event operations and logistics
Event marketing and communications
Strategic management and international business
Sustainability in events

Learning Outcomes

Apply event management theory and practice in international contexts
Critically evaluate event marketing and communication strategies
Demonstrate leadership and project management skills in diverse event settings
Conduct independent research into global event management issues

Professional Alignment (Accreditation)

Manchester Met’s Business School is triple accredited (EQUIS, AACSB, AMBA), placing it among the world’s leading business schools. This ensures your qualification is globally recognised and valued by employers in the events industry.

Reputation (Employability Rankings)

Manchester Met reports that 92.7% of UK-domiciled, full-time postgraduate taught graduates are employed or in further study within 15 months of graduation.
The university has strong links with international event organisations and creative industries, offering opportunities for placements, projects, and networking.
Manchester Met’s research impact is rated world-leading or internationally excellent (90%), ensuring your learning is informed by cutting-edge insights in events and management.

Experiential Learning (Research, Projects, Internships etc.)

On the MSc International Events Management, you won’t just study events in theory — you’ll actively plan, deliver, and evaluate them in practice, gaining the professional skills needed to thrive in one of the world’s fastest-growing industries. The program is built around hands-on learning, with opportunities to work on live briefs, collaborate in group projects, and access Manchester Met’s specialist facilities. You’ll also benefit from the university’s strong industry connections and digital tools that mirror the demands of international event management.

Here’s how experiential learning is embedded into the program:

Live Event Projects: Students gain first-hand experience by planning and managing real events, from festivals and concerts to conferences and corporate gatherings, applying classroom knowledge directly to practice.
Group Projects & Case Studies: Collaborative assignments simulate consultancy work, requiring you to design event strategies, manage logistics, and evaluate outcomes in international contexts.
Optional Paid Internship (36–48 weeks): On the two-year pathway, you can undertake a full-time placement in an events management role, supported by Manchester Met’s Placement Office, giving you extensive industry exposure before graduation.
Digital Tools & Event Management Systems: Modules such as Event Operations Management and Event Marketing and Communications train you in using professional event planning software and digital marketing platforms.
Applied Research Project: You’ll complete a substantial research study, often linked to industry partners, where you investigate a contemporary issue in international events management and deliver practical recommendations.
Library & Research Facilities: The All Saints Library provides access to event management journals, tourism and hospitality databases, and international case studies, supporting your applied research projects.
Faculty of Business and Law Facilities: Study within a triple-accredited business school (EQUIS, AACSB, AMBA), with modern seminar rooms, collaborative learning spaces, and access to professional development programmes.
Professional Networking Events: Regular guest lectures and employer engagement sessions connect you with leaders from the events industry, helping you build valuable contacts and insights.

Progression & Future Opportunities

Graduates of the MSc International Events Management at Manchester Metropolitan University are prepared to take on senior roles in the global events industry, combining creativity with strategic management skills. Alumni typically progress into positions such as Event Manager, Conference and Exhibition Organiser, Destination Marketing Specialist, and Project Manager, applying their expertise across international festivals, corporate events, and cultural institutions.

Here’s how Manchester Met supports your career journey and long-term progression:

University Careers and Employability Service: You’ll benefit from tailored support including CV workshops, interview coaching, and employer networking events. The service continues for up to five years after graduation, ensuring you remain supported as you advance in your career.
Employment Stats and Salary Figures: Manchester Met reports that 92.7% of UK-domiciled, full-time postgraduate taught graduates are in work or further study within 15 months of graduation. Event management professionals in the UK typically earn £30,000–£50,000 annually, with senior managers exceeding this range.
University–Industry Partnerships: The Business School has strong links with international event organisations and creative industries, offering opportunities for placements, projects, and networking with employers in Manchester’s thriving events sector.
Long-term Accreditation Value: Manchester Met’s Business School is triple accredited (EQUIS, AACSB, AMBA), placing it among the world’s leading business schools. This ensures your qualification is globally recognised and valued by employers.
Graduation Outcomes: Alumni have progressed into international consultancy, destination marketing, and leadership roles in both private and public sectors, with many leveraging the program’s international focus to work abroad.

Further Academic Progression:
After completing this MSc, you could continue your academic journey by pursuing a PhD in Events Management, Tourism, or International Business at Manchester Met or other leading universities. Alternatively, you may choose to specialise further with professional development courses in project management, digital marketing, or sustainability in events, enhancing your expertise and positioning yourself for senior global roles.