1 Year On Campus Masters Program
This MSc Strategic Marketing with Digital Media Management is designed to develop master’s level knowledge and skills within the digital marketing discipline and to enhance employability within this field. The course offers you the opportunity to explore digital marketing in several areas. It deepens your marketing knowledge and understanding by laying a foundation through modules covering competitive advantage, integrated marketing communications, strategic customer engagement, and contemporary marketing. You also cover entrepreneurial marketing as we recognise that marketing in small organisations is different to that in large organisations.
The entry requirements for the programme are an honours degree (at least 2:2 or above) in any discipline, a degree equivalent professional qualification or appropriate work experience combined with a relevant qualification. IELTS score of 6.5
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