MRes Media Research

1 Year On Campus Masters Program

University of Stirling

Program Overview

Program Overview:

If you're passionate about media and communications and aspire to delve deeper into research, the MRes Media Research program at the University of Stirling offers an excellent foundation. This course equips you with advanced social science research skills tailored to the media and cultural industries, such as journalism, marketing, advertising, and production.

Under the guidance of leading academics, you'll explore various methodologies and research practices, gaining an applied understanding of both quantitative and qualitative research methods. The program emphasizes the development of a media text, which can encompass traditional forms like films, TV programs, and newspapers to digital content like websites and social media posts.

Key Features:

Research Training: Provides comprehensive training in research methodologies, preparing you for further academic study or a career in media research.
Practical Application: Engage in projects that allow you to design and carry out academic research in areas of your own interest.
Industry-Relevant Skills: Learn to use statistical and database software packages, including Stata and NVivo, enhancing your analytical capabilities.
Flexible Learning: Offers both full-time (12 months) and part-time (24 months) study options, with some classes available online to facilitate remote study.

Entry Requirements:

Academic Qualifications: A minimum of a second-class honours degree (upper second-class preferred) or equivalent in a relevant subject.
Research Proposal: A short research proposal outlining the project you wish to work on during your MRes study is required. It's advisable to contact the programme director to discuss your interests and suitability for this programme.
English Language Proficiency: If English is not your first language, you must have one of the following qualifications:
- IELTS Academic or UKVI: Overall score of 6.5 with a minimum of 6.0 in each sub-skill.
- Pearson Test of English (Academic): Overall score of 62 with a minimum of 60 in each sub-skill.
- IBT TOEFL: Overall score of 88 with a minimum of 20 in reading, 19 in writing, 19 in listening, and 22 in speaking.

Career Opportunities:

Graduates of the MRes Media Research program have the opportunity to pursue various career paths in the media and cultural industries, including roles in research, policy analysis, and academic positions. The skills and knowledge gained through this program also provide a solid foundation for those considering further academic study, such as a PhD.

Program Duration:

Full-time: 12 months
Part-time: 24 months

Mode of Study:

On-campus

Next Intake:

September 2026 (applications open September 2025)

Experiential Learning (Research, Projects, Internships etc.)

Experiential Learning in MRes Media Research

The MRes Media Research at the University of Stirling is designed to provide students with both theoretical knowledge and practical experience. The course emphasizes real-world application through various hands-on learning opportunities, ensuring that students are well-prepared for leadership roles in the rapidly changing global media industries.

Key Facilities and Tools

Media Production Suites: Equipped with industry-standard software and hardware for video editing, audio production, and graphic design.
Digital Media Labs: Spaces dedicated to research and development in digital media technologies and communication practices.
Collaborative Workspaces: Areas designed to foster teamwork and creativity, essential for group projects and discussions.
Online Learning Platforms: Access to resources and materials that support both in-person and remote learning experiences.

Practical Learning Opportunities

Workshops and Seminars: Interactive sessions focusing on various aspects of media research and production.
Collaborative Projects: Opportunities to work on group assignments that simulate real-world media research scenarios.
Field Trips: Visits to media organizations, newsrooms, and other relevant institutions to observe and learn from professionals in the field.
Internships: Practical experience in media organizations, allowing students to apply their learning in a professional setting.
Access to Industry Professionals: Learn from and network with experienced media professionals, gaining insights into the industry.

Progression & Future Opportunities

If you're passionate about understanding the media landscape and aspire to contribute meaningful research, the MRes Media Research at the University of Stirling offers a comprehensive pathway. This program is designed to equip you with advanced social science research skills tailored to the media and cultural industries. It's an ideal foundation for those considering PhD study or seeking to deepen their expertise in media research.

Course Highlights

Duration: 12 months (full-time) or 24 months (part-time)
Mode of Study: On-campus
Start Date: September 2026
Award: MRes, Postgraduate Certificate, Postgraduate Diploma

What You'll Learn

Throughout the program, you'll:

Develop proficiency in both quantitative and qualitative research methods.
Gain hands-on experience with statistical and database software, including Stata and NVivo.
Design and execute an academic research project in an area of your interest.
Engage with contemporary media phenomena, from traditional forms like television and film to digital content such as websites and social media.

Career Opportunities

Graduates of the MRes Media Research program are well-prepared for various roles in:

Media Research
Journalism
Public Relations
Communications Strategy
Academia

The program also serves as a recognized Economic and Social Research Council (ESRC) 1+3 pathway, providing research training linked to a PhD program.

Why Choose Stirling?

Ranked 2nd in Scotland for Communication and Media Studies (The Complete University Guide 2025).
Access to state-of-the-art facilities and resources.
A supportive learning environment with experienced faculty and industry connections.