MSc Media Management

1 Year On Campus Masters Program

University of Stirling

Program Overview

Program Overview:

If you're passionate about media and aspire to lead in the evolving global media landscape, this MSc is designed for you. The UK is projected to become the largest entertainment and media market in Europe by 2024, and Scotland is at the heart of this transformation, offering a dynamic environment for media professionals.

This program blends theoretical insights with practical experience, preparing you to manage innovation, navigate media regulations, and build a successful media career. You'll collaborate with industry professionals, work on real-world projects, and develop a professional portfolio to showcase to potential employers.

Key Features:

Practical Experience: Work on group projects for real clients from the media, creative, and cultural industries. Previous clients include EdgyTV, Olive Blue, Rogue Media, Be Your Change, and We Write Stories.
Industry Connections: Benefit from field trips to leading national and local organizations, such as BBC Pacific Quay in Glasgow and the V&A Dundee. Engage with media professionals and gain insider perspectives.
Guest Speakers: Hear from industry leaders, including the Editor of The Sunday National, the former Editor of The Scotsman, and the Head of Business Multiplatform Productions at BBC Scotland.
Employability Focus: Participate in a comprehensive employability and skills program to develop attributes that employers look for in the media industry.

Entry Requirements:

Academic Qualifications: A minimum of a second-class honours degree (2:1 preferred) or equivalent in a relevant subject. Applicants without formal qualifications but with significant appropriate work experience are encouraged to apply.
English Language Proficiency: If English is not your first language, you must have one of the following qualifications:
- IELTS Academic or UKVI: Overall score of 6.0 with a minimum of 5.5 in each sub-skill.
- Pearson Test of English (Academic): Overall score of 60 with a minimum of 59 in each sub-skill.
- IBT TOEFL: Overall score of 80 with a minimum of 18 in reading, 17 in writing, 17 in listening, and 20 in speaking.

Career Opportunities:

Graduates have gone on to work in various roles within the media industry, including:

Director, Strategic Commercial Partnerships
Senior Events Officer
Broadcast Journalist
Senior Brand Manager
Digital Marketing Senior Project Manager
Content Producer
Content Editor

Companies and organizations that Media Management graduates work for include:

Sony Pictures Entertainment
BBC Scotland
Renfrewshire Council
Belcor Media

Program Duration:

Full-time: 12 months
Part-time: 24 months

Mode of Study:

On-campus

Next Intake:

September 2027 (applications open September 2026)

Experiential Learning (Research, Projects, Internships etc.)

The MSc Media Management at the University of Stirling is designed to provide students with both theoretical knowledge and practical experience. The course emphasizes real-world application through various hands-on learning opportunities, ensuring that students are well-prepared for leadership roles in the rapidly changing global media industries.

Key Facilities and Tools

Media Production Suites: Equipped with industry-standard software and hardware for video editing, audio production, and graphic design.
Digital Media Labs: Spaces dedicated to research and development in digital media technologies and communication practices.
Collaborative Workspaces: Areas designed to foster teamwork and creativity, essential for group projects and discussions.
Online Learning Platforms: Access to resources and materials that support both in-person and remote learning experiences.

Practical Learning Opportunities

Workshops and Seminars: Interactive sessions focusing on various aspects of media management and production.
Collaborative Projects: Opportunities to work on group assignments that simulate real-world media management scenarios.
Field Trips: Visits to media organizations, newsrooms, and other relevant institutions to observe and learn from professionals in the field.
Internships: Practical experience in media organizations, allowing students to apply their learning in a professional setting.
Access to Industry Professionals: Learn from and network with experienced media professionals, gaining insights into the industry.

Progression & Future Opportunities

If you're aiming for a leadership role in the dynamic world of media, the MSc Media Management at the University of Stirling offers a comprehensive blend of theory and hands-on experience. This program is designed to equip you with the skills and insights needed to navigate and lead in the ever-evolving global media landscape.

Course Structure

Duration: 12 months full-time or 24 months part-time
Mode of Study: On-campus
Delivery: The course consists of two 15-week semesters of taught modules, followed by a dissertation.

What You'll Learn

Throughout the program, you'll:

Develop strategic insights into media management, including innovation, regulation, and policy.
Engage in real-world projects for clients in the media, creative, and cultural industries.
Create deliverables such as podcasts, short-form videos, advertising campaigns, and digital products.
Build a professional portfolio to showcase to potential employers.

Industry Connections

Stirling's strong ties with the media industry enhance your learning experience. You'll have opportunities to:

Participate in field trips to leading organizations like BBC Pacific Quay and V&A Dundee.
Attend guest lectures from industry professionals, including editors, producers, and policymakers.
Network with media professionals and gain insights into building successful media careers.

Career Opportunities

Graduates of the MSc Media Management program are well-prepared for various roles in the media industry, including:

Media Manager
Broadcast Journalist
Content Producer
Brand Manager
Digital Marketing Manager

Why Choose Stirling?

Ranked 2nd in Scotland for Media and Film Studies (The Guardian University Guide 2025).
Access to state-of-the-art facilities and resources.
A supportive learning environment with experienced faculty and industry connections.