MSc in Social Media and Interactive Technologies

The MSc Social Media and Interactive Technologies at York is designed for students who want to explore the cutting edge of media, technology, and digital interaction. This program doesn’t just teach theory — you’ll get hands-on experience understanding how social media shapes society, how users interact with digital platforms, and how technology can be harnessed creatively and ethically.

Here’s how your experiential learning will look:

• Research-Led Learning – Engage with the latest research and methodologies in social media and interactive tech, giving you a strong foundation in both theory and practical applications.

• Advanced Practical Skills – Develop transferable skills like data analysis, coding basics, communication, and project management, preparing you for careers in tech, media, or research.

• Interdisciplinary Approach – Combine modules that focus on social, technical, and creative perspectives, allowing you to understand interactive technologies in a broader social and cultural context.

• Independent Dissertation Project – Conduct a 12-month research project on a topic of your choice, applying your skills to a real-world challenge in social media or interactive technology.

• Collaborative and Digital Tools – Work on group projects, data-driven research, and digital experimentation, using the latest software and online platforms to explore new ideas.

By the end of the course, you’ll graduate with a strong mix of technical, analytical, and creative skills, ready to work in social media strategy, digital technology, research, or innovation-driven industries.

This MSc is ideal if you want to work where technology, social media, and society meet. Graduates from York often move into roles such as:

• Social Media Analyst or Manager

• User Experience (UX) Designer

• Digital Communications Consultant

• Interactive Technology Specialist

Here’s how York supports you and sets you up for success:

• University Support: York’s Careers and Employability Service offers one-to-one guidance, CV and interview workshops, networking opportunities, and employer events specifically for postgraduate students. This ensures you’re ready to enter your chosen field with confidence.

• Practical Industry Links: The program emphasizes real-world projects, giving you the chance to work with industry partners and gain hands-on experience with the latest social media tools and interactive technologies.

• Skill Development: You’ll build expertise in digital media analysis, interactive design, user engagement, and research methods — skills that are highly sought after across tech, media, and creative industries.

• Graduate Outcomes: Alumni leverage their York experience to secure roles in tech companies, media agencies, NGOs, and research organisations, often in positions where they can directly influence digital strategy or user experience.

• Long-Term Value: The MSc equips you with both practical skills and analytical insight, meaning you’re prepared for senior roles or for further academic study if you wish to specialise even further.

Further Academic Progression

If you want to continue your studies, this MSc provides an excellent foundation for a PhD in Media, Digital Communication, or Interactive Technology. The research and analytical skills you develop during your dissertation can form a strong starting point for advanced academic work, opening doors to careers in academia, research institutes, or specialised consultancy roles.