Enter OTP
If you’re interested in how social media shapes organizations and society, the MSc Social Media and Management is a one-year program designed for you. It combines insights from sociology and business management to help you understand digital trends, lead teams, and make data-driven decisions in a social media-driven world.
Curriculum Structure
Semester 1: Foundations
You’ll start by exploring core concepts, such as Understanding Social Media, which looks at how platforms evolve and influence society, and Managing People in a Global Context, which focuses on leadership and organizational behaviour. Business Information Systems introduces you to the tools and systems that drive business operations.
Semester 2: Applied Learning
Next, you’ll tackle modules like Social Media, Data, and Society, learning to analyze the societal impact of social platforms, and Continuity and Change, which examines how organizations adapt to technological shifts. Researching Digital Life equips you with practical research skills, culminating in a dissertation where you can explore a topic that truly excites you.
Focus Areas
Social Media Strategy, Digital Management, Organizational Leadership, Data Analysis, Research Methods
Learning Outcomes
By the end of the program, you’ll be able to:
Understand and critically assess social media’s role in organizations
Lead teams and manage change in a digital environment
Analyze social media data to inform strategy and decision-making
Apply research methods to real-world problems in business and society
Career Opportunities
Social Media Manager, Digital Marketing Strategist, Content Analyst, Public Relations Specialist, Brand Manager, Digital Transformation Consultant
Reputation
The University of York is renowned for research excellence. Its Department of Sociology ranks 1st in the UK for research impact, and the program’s interdisciplinary approach prepares graduates for international careers in both management and digital industries.
The MSc Social Media and Management at York gives you more than just theory — it’s about applying what you learn to real-world organizational and digital challenges. You’ll explore how social media shapes modern business, marketing, and communication strategies, while gaining the hands-on experience that employers value.
Here’s how your experiential learning will look:
Interactive, research-led learning – Engage with the latest ideas and methods in social media and management, combining theory with practical applications in business and digital contexts.
Advanced practical skills – Develop skills in data analysis, communication, project management, and digital strategy, all of which are essential for careers in management, marketing, and media.
Interdisciplinary modules – Mix theory-driven and practice-based modules to understand the social, technological, and managerial aspects of social media.
Independent dissertation project – Carry out a research project on a topic you choose, applying your skills to a real-world issue and producing a portfolio piece that demonstrates your expertise.
Collaborative and digital tools – Work in teams on projects, using the latest software and social media platforms to simulate professional environments and test strategies.
By the end of the program, you’ll graduate with a combination of analytical, practical, and strategic skills, ready to take on roles in digital marketing, social media management, communications, or consultancy.
Graduates of the MSc Social Media and Management at the University of York are well-equipped to pursue careers where digital strategy and organisational leadership intersect. While specific employment statistics for this program are not readily available, the university's strong reputation and comprehensive career support services enhance graduates' employability prospects.
University Services & Support: York's Careers and Employability Service offers tailored support to postgraduate students, including career coaching, CV reviews, networking opportunities, and employer events designed to help you transition into your desired career.
Industry Partnerships: The program boasts strong links with cultural industries and venues in the city, providing students with opportunities to work with renowned organizations in the cultural sector.
Accreditation: While specific accreditation details for the MSc Social Media and Management program are not provided, the university's overall commitment to academic excellence and industry relevance ensures that the program meets high educational standards.
Graduate Success: Alumni often move into roles that are both creatively fulfilling and professionally rewarding, leveraging York’s reputation in media and cultural studies.
Further Academic Progression:
Upon completing the MSc Social Media and Management, graduates have the opportunity to pursue further academic qualifications, such as a PhD in Media and Communications, to deepen their expertise and open doors to advanced career opportunities in academia or specialized media sectors.
2:2 or equivalent in a social science or management/business studies-related disciplineIELTS 6.5 with a minimum of 6.0 in each componentTOEFL - 87, minimum of 21 in each componentPTE Academic - 61, minimum 55 in each componentDuolingo -- 20, minimum 105 in all other componentsA score of 50% is considered comparable to a UK lower second class (2:2) degreeWe accept 75% or above India Standard XII scores in English from all CBSE and ICSE boards, Maharashtra boards, Kerala Board, Karnataka Board, West Bengal Board, Tamil Nadu Board, Andhra Pradesh Board, Rajasthan Board and Madhya Pradesh Board You must have completed your Standard XII in the last seven years. MOI is not accepted as evidence of English Language ability for any level of study.GPA - a score of 2.7 out of 4.0 is considered comparable to a UK 2:2Social media managementSocial media consultancySocial media marketingInformation analystInformation management
Embark on your educational journey with confidence! Our team of admission experts is here to guide you through the process. Book a free session now to receive personalized advice, assistance with applications, and insights into your dream school. Whether you're applying to college, graduate school, or specialized programs, we're here to help you succeed.
University of York
