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This course will provide you with an in-depth understanding of the promotional media and communication industries and their role in social, cultural and economic life. You’ll closely examine the social impacts of promotional communication on areas as diverse as journalism, the music industry and political communication. Promotion has become a fundamental activity in modern society. From the marketing of goods and products to raising funds for a local hospice, promotional culture is everywhere, and spans across distinctive yet intertwined areas such as public relations, marketing communication, advertising, branding and others.
A bachelor degree with a 2:1 (Hons) in one of the following: a (theory focused) media-related course, communication studies, cultural studies, international relations, literature, politics, public relations, or sociology. IELTS 6.5 overall with no element less than 6.0 (or equivalent).
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University of Leeds
