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You will gain an understanding of key urban theories, trends, policies and dynamics by drawing upon a range of contemporary local and global case studies to illustrate debates and policy responses. You will reflect on how urban images and identities are constructed and reconstructed, by whom and for what purpose, focusing on concepts such as city marketing, place identity, place brand and branding.
A 2:1 or above honours degree in a relevant subject or equivalent. IELTS 6.5 (minimum of 5.5 in each component)
Advertising copywriterArts administratorCreative directorDigital copywriterEditorial assistantLexicographerMagazine journalist
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Liverpool John Moores University
