1. University of Exeter
  2. Program
  3. Masters
  4. MA Social Media Management

MA Social Media Management

1 Year On Campus Masters Program

University of Exeter

Program Overview

Gain advanced knowledge of social media in business contexts. Understand brand strategy and properties of different platforms. Develop technical proficiency in content creation, engagement metrics, SEO, and AI. Our vibrant postgraduate community benefits from research-inspired teaching from experts in social media and related subdisciplines, including gamification and critical video game theory, celebrity cultures, promotional cultures, algorithm bias, and user data analysis. Gain valuable transferable skills in management of social media, user research and design, campaigning, branding, budgeting, reputation management, and digital marketing strategies

Program Key Stats

£24,300 (Annual cost)



68 %

Eligibility Criteria


87
650
6.5
87
1350
28

Additional Information & Requirements

A minimum 2:1 (Hons) degree from a recognised university in a relevant subject (e.g. media studies or other theory-focused, media-related course, cultural studies, sociology (or a social science course), history, politics, literature, philosophy). IELTS 6.5 overall with no element less than 6.0 (or equivalent).

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