The MA Political Psychology at Bournemouth University explores how psychological mechanisms—such as emotion, identity, and persuasion—shape political behaviour and ideology. It’s suited for students interested in politics, media, policy, or activism who want to understand the unconscious and cognitive forces influencing political culture.
Curriculum Structure:
Over the course, students engage deeply with units such as Social Theory & Political Communication, which examines how media, power, and public discourse interact, and The Psychodynamics of Emotion & Political Culture, where psychoanalytic and psychosocial perspectives illuminate political conflict and leadership. They also study Psychosocial Perspectives on Contemporary Politics, applying theoretical models to phenomena like populism, identity politics, and political violence. In The Psychology of Democracy, students explore how emotions, participation, and media impact democratic institutions. The programme culminates in a Final Project (a dissertation or journal-style article) that integrates learning across modules into a substantive piece of scholarly research.
Focus areas:
“emotion in politics; political discourse; identity & ideology; psychoanalytic and cognitive frameworks; research methods”
Learning outcomes:
“critically apply psychological theories to political phenomena; analyse political culture and communication; understand emotional dynamics in leadership and ideology; design and conduct independent research in political psychology; engage with both cognitive and psychodynamic approaches.”
Professional alignment (accreditation):
This programme is academically focused and suits research, policy, or consultancy careers; it does not provide a route to professional psychologist accreditation.
Reputation (employability rankings):
Bournemouth University is well regarded in media and political studies; this MA prepares graduates for careers in research, campaigning, policy-making, or doctoral study.
Students develop practical research and analytical skills through hands-on projects examining political behaviour and decision-making. They utilise the Faculty of Media and Communication's specialist resources and have opportunities for engagement with political organisations. The programme's experiential components include:
Research Project: A dissertation in political psychology
Analytical Skills: Development of political behaviour analysis techniques
Media Facilities: Access to media and communication research resources
Applied Focus: Training in political campaign analysis and public opinion research
Professional Engagement: Opportunities for work with political organisations and campaigns
Graduates of Bournemouth University’s MA Political Psychology program pursue careers such as Political Consultant, Campaign Strategist, Policy Analyst, and Academic Researcher. The program combines psychological insights with political theory to prepare students for impactful roles in politics and policy.
The university supports employability through career mentoring, placement opportunities, and an annual Graduate and Placements Fair.
Around 93% of graduates are in work or further study within six months.
Strong industry links provide practical experience and networking.
The course fosters critical thinking and research skills valued in political and academic careers.
Graduates emerge equipped for research, advocacy, and strategy roles.
Further Academic Progression: Graduates can pursue doctoral research or careers in political consultancy and policy analysis.



Embark on your educational journey with confidence! Our team of admission experts is here to guide you through the process. Book a free session now to receive personalized advice, assistance with applications, and insights into your dream school. Whether you're applying to college, graduate school, or specialized programs, we're here to help you succeed.
