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The MSc in Psychology and Behavioural Analytics at Lancaster University explores how human behaviour can be understood and predicted using psychological theory and data analytics. It suits students interested in applying behavioural science and data-driven insights to fields like marketing, health, and policy.
Curriculum Structure:
Students study modules such as Behavioural Science and Decision Making, Data Analysis for Psychology, and Computational Modelling of Behaviour, gaining skills in quantitative and qualitative research. They also explore Psychological Theories of Behaviour Change and Advanced Research Methods, combining theory with analytical techniques. The dissertation enables students to apply behavioural data analysis to a real-world problem.
Focus areas: "Behavioural science, data analytics, decision-making, research methods"
Learning outcomes: "Students develop expertise in understanding and predicting behaviour through psychological models and data analysis tools."
Professional alignment (accreditation): Designed in line with data-driven behavioural research standards and psychological science practices.
Reputation (employability rankings): Lancaster University is highly ranked for psychology and data analytics research (QS, Guardian).
Students on the University of Exeter's MSc Psychology and Behavioural Analytics Skills develop practical expertise through hands-on projects and consultancy-style work with real-world partners. They utilise the department's experimental labs and computing facilities for behavioural experiments and data analysis. This experiential learning is delivered through:
Software: Advanced training in R, Python, and Qualtrics for data analysis and experiment design.
Live Projects: Group-based consultancy projects addressing real behavioural challenges for external organisations.
Research Facilities: Access to the Centre for Research in Animal Behaviour labs and decision-making laboratories.
Digital Tools: Use of online experimentation platforms and survey tools for behavioural data collection.
Practical Training: Workshops in behavioural intervention design, A/B testing, and impact evaluation methods.
Graduates of the MSc Psychology and Behavioural Analytics at Lancaster University develop expertise integrating psychological insights with digital data, preparing for careers in behavioural research, digital marketing, data analytics, and policy development. Typical roles include Behavioural Scientist, Market Research Analyst, Data Analyst, and Policy Advisor.
Lancaster’s Careers Service provides tailored employability support, including CV workshops, interview preparation, employer networking, and placement opportunities linked to diverse sectors.
Graduate employment rate is high at approximately 97%, with competitive salaries varying by industry but strong in data-driven roles.
University partnerships include businesses, charities, and government organisations providing practical data projects and real-world experience.
The program equips graduates with long-term skills in data analytics and psychological interpretation, highly valued across professions.
Graduates effectively transition to roles in research, consultancy, public policy, and business intelligence.
Further Academic Progression:
Graduates often pursue PhD research, advanced data analytics roles, or leadership positions in behavioural science and policy.
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2:2 Hons degree (UK or equivalent) in Psychology or a related discipline. Your degree must have covered some Research Methods modules.India- Bachelor degree with minimum 55% to 65%USA- Bachelor's degree from a recognised institution with a minimum 2.7/4.0 GPA IELTS (Academic) Test with an overall score of at least 6.5, and a minimum of 6.0 in each element of the test.TOEFL iBT: 87 overall, minimum of 18 in reading, 17 in listening, 17 in speaking and 20 in writingBehavioural Data ScientistUX ResearcherCustomer Insights AnalystBehavioural Insights ConsultantProduct ManagerPolicy Advisor (Nudge Unit)Market Research Analyst
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Lancaster University
