Enter OTP
Advertising is everywhere. Always transient, sometimes trivial, yet it can be incredibly powerful in changing our perceptions, our beliefs and our behaviour. Through this programme, you will develop an advanced understanding of how advertising affects the human mind, giving you unique and valuable insight into the industry. This unique course provides an interface between theory and practice, understanding and skills, by giving you a thorough grounding in the psychology underpinning persuasion, in the context of how it is applied and how it might be applied more radically in the communications industry.
2:1 Hons degree (UK or equivalent) in Psychology, Marketing, Advertising, Communications, Media, Journalism, Consumer Behaviour, or another related degree subject. IELTS (Academic) Test with an overall score of at least 7.0, and a minimum of 6.0 in each element of the test.
Clinical psychologyEducational psychologyOrganisational psychologyForensic psychologyCounselling psychologyHealth psychology
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Lancaster University
