MSc Marketing psychology

1 Year On Campus Masters Program

Regents University London

Program Overview

The MSc Marketing Psychology at Regent's University London prepares students to understand the psychological factors that influence consumer behaviour and apply these insights to create effective marketing strategies. Designed for graduates from both business and non-business backgrounds, the programme combines psychology, consumer behaviour, branding, digital marketing and market research, equipping students with the analytical and strategic skills needed to influence customer decisions and build successful brands in competitive global markets.

Curriculum Structure

Term 1

Students establish a strong foundation in marketing psychology through modules including Consumer Psychology, Marketing Management, and Research Methods for Behavioural Science. They explore how cognitive, emotional and social factors influence consumer behaviour while developing research and analytical skills to understand purchasing decisions and customer experiences.

Term 2

The second term focuses on the practical application of psychology in marketing through Behavioural Economics, Brand Strategy and Consumer Insights, and Digital Marketing Psychology. Students learn how organisations use psychological principles to develop marketing campaigns, strengthen brand loyalty, influence consumer decision-making and optimise customer engagement across digital platforms.

Term 3

In the final stage, students apply their knowledge through Research Methods, a substantial Marketing Consultancy Project or Dissertation, and practical consumer behaviour investigations. Working on real business challenges, they develop advanced research, strategic thinking and consultancy skills while producing evidence-based marketing solutions informed by psychological theory and consumer insights.

Focus Areas (in a string)

Marketing Psychology, Consumer Behaviour, Behavioural Economics, Brand Strategy, Consumer Insights, Digital Marketing, Market Research, Customer Experience, Decision Making, Advertising Psychology, Neuromarketing, Marketing Analytics, Brand Communication, Behavioural Science.

Learning Outcomes (in a string)

Analyse consumer behaviour using psychological principles, develop evidence-based marketing strategies, evaluate consumer decision-making processes, conduct qualitative and quantitative market research, apply behavioural science to branding and advertising, interpret consumer insights, communicate strategic marketing recommendations, solve complex marketing challenges, conduct independent research and implement ethical marketing practices.

Professional Alignment (Accreditation)

The programme combines contemporary marketing practice with behavioural science and consumer psychology, preparing graduates for careers in marketing, branding, consumer research, behavioural insights, advertising and digital communications. Students develop practical research and analytical skills that are highly valued across consumer-focused industries.

Reputation (Employability Rankings)

Students benefit from studying at Regent's University London, recognised for its strong industry connections, personalised teaching and central London location. The programme provides opportunities to collaborate with industry partners through consultancy projects, live marketing briefs and professional networking events, helping graduates build commercial expertise and valuable connections within the global marketing, branding and consumer research sectors.

Experiential Learning (Research, Projects, Internships etc.)

The MSc Marketing Psychology combines academic study with practical industry engagement to help students develop the analytical, research and strategic skills needed to understand consumer behaviour and create effective marketing campaigns. Throughout the programme, students work on real marketing challenges, apply behavioural science to consumer decision-making, develop evidence-based marketing strategies and gain practical experience through consultancy projects and market research. Studying in central London also provides opportunities to connect with leading brands, marketing agencies and consumer insight specialists.

Students strengthen their practical skills through the following experiences:

Participate in Continuous Professional Development (CPD) Workshops designed to enhance leadership, employability, communication and professional marketing skills.
Complete a Marketing Consultancy Project or Dissertation, researching consumer behaviour and developing psychology-driven marketing solutions for real organisations.
Take part in live marketing briefs, behavioural research projects and business simulations, applying consumer psychology to real-world marketing and branding challenges.
Conduct consumer research, behavioural analysis, focus groups, surveys and market insight projects, using qualitative and quantitative research methods to understand customer decision-making.
Gain access to industry placements and internship opportunities, enabling students to build practical workplace experience within marketing, branding, advertising, consumer research and consulting environments.
Learn from guest lecturers, marketing strategists, behavioural scientists, consumer insight specialists and brand leaders, benefiting from Regent's extensive industry connections.
Develop global teamwork skills through collaborative projects with students representing 130+ nationalities, reflecting the international nature of consumer markets.
Study a business-critical foreign language alongside the programme to strengthen international communication and cross-cultural marketing capabilities.
Use Blackboard, Regent's virtual learning environment, to access learning resources, collaborate on group projects, submit coursework and receive academic feedback.
Access the Regent's Library, offering specialist marketing, psychology and business databases, academic journals, consumer research resources and collaborative study spaces to support behavioural research and consultancy work.
Benefit from small class sizes that encourage personalised mentoring, interactive discussions and close collaboration with academic staff and experienced marketing and consumer behaviour professionals.

Progression & Future Opportunities

Graduates of the MSc Marketing Psychology leave Regent's with the analytical, research and strategic skills needed to understand consumer behaviour and develop evidence-based marketing strategies. The programme prepares students for careers across multinational organisations, marketing agencies, consumer research firms, advertising agencies and technology companies, with graduates pursuing roles such as Consumer Insights Analyst, Marketing Strategist, Brand Manager, and Behavioural Research Consultant.

Students receive extensive career support and professional development through the following opportunities:

Dedicated Careers, Enterprise & Industry Team offering personalised career consultations, CV and cover letter reviews, interview coaching, assessment centre preparation, LinkedIn optimisation and career planning support.
Access to Handshake, connecting students with 650,000+ global employers, alongside exclusive internships, graduate vacancies, networking opportunities and employer events.
Opportunity to participate in industry masterclasses, marketing seminars, networking events and employer meet-ups, where students connect directly with marketers, behavioural scientists, consumer researchers and business leaders.
Support for consultancy projects, internships and graduate applications, with tailored guidance based on students' career aspirations within marketing, consumer insights, branding and behavioural research.
Students interested in entrepreneurship can develop new ventures through The Hive, Regent's enterprise and business incubation initiative, with mentoring, networking and start-up support.
Graduates develop transferable skills in consumer behaviour analysis, behavioural science, market research, branding, digital marketing, customer experience, strategic communication, problem-solving and data-driven decision-making, enabling careers in marketing strategy, consumer insights, brand management, advertising, market research and entrepreneurship.
Regent's global alumni network and strong employer connections across London's marketing, media and business sectors help graduates build professional relationships and access international career opportunities.
Graduates may also be eligible to apply for the UK Graduate visa, allowing them to work or look for work in the UK after completing their studies, subject to current UK immigration regulations.

Further Academic Progression:

After completing the MSc Marketing Psychology, graduates can pursue doctoral studies such as a PhD or DBA (Doctor of Business Administration) in Marketing, Consumer Psychology, Behavioural Science, Marketing Analytics, Business Management or International Business. They may also continue their professional development through specialist certifications in Consumer Insights, Digital Marketing, Brand Management, Behavioural Economics, Market Research, Customer Experience (CX), Neuromarketing and Marketing Analytics to further strengthen their global career prospects.