This course blends scientific theory with modern marketing practices, giving you the skills to work as a future brand strategist, manager or market researcher. Developed by a team of chartered marketers and psychologists, it not only embraces traditional psychological theories but also touches upon new disciplines including digital anthropology, behavioural economics and neuromarketing – helping you to stand out from the crowd.You’ll explore a range of consumer cultures, learn how to use psychological techniques to identify changes in behaviour and implement new marketing strategies that reflect the fluctuating industry as well as consumers wants and needs – taking into account how cultural differences can affect branding, marketing and consumer behaviour. With access to a scientific laboratory on campus, you’ll be able to work on projects and experiments with classmates – testing theories, analysing data and creating innovative marketing solutions while perfecting your research skills and critical thinking.
Minimum second class UK undergraduate degree. Have one year of work experience (if you hold a degree lower than a 2:2). Have three years of work experience (if you don't hold a degree). Provide a 500-700 word personal statement, Interview. IELTS Academic overall score of 6.5, with 5.5 or above in each component.
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