MSc Behavioural Science

1 Year On Campus Masters Program

University of Glasgow

Program Overview

The MSc Behavioural Science at the University of Glasgow explores how human behaviour and decision-making are influenced by psychological, social, and economic factors. It suits students aiming to apply behavioural insights in areas such as policy, marketing, health, and organisational strategy.

Curriculum Structure:
Students begin by studying Behavioural Economics, Cognitive and Social Psychology, and Research Methods in Behavioural Science, developing a strong grounding in theory and experimental design. Later, modules like Applied Behavioural Science and Judgment and Decision Making build practical skills in analysing behaviour and designing interventions. The program concludes with a Behavioural Research Project, where students apply their learning to real-world or policy-based issues.

Focus areas: "Behavioural economics, decision science, applied psychology, research methods"

Learning outcomes: "Students will learn to understand, predict, and influence human behaviour using data-driven psychological and economic insights."

Professional alignment (accreditation): The program aligns with behavioural research and policy standards, preparing graduates for careers in behavioural consultancy, public policy, and academia.

Reputation (employability rankings): The University of Glasgow ranks among the UK’s leading universities for psychology and behavioural science in QS and Guardian rankings.

Experiential Learning (Research, Projects, Internships etc.)

Students on the University of Glasgow's MSc Psychological Science conversion programme develop core research skills through hands-on laboratory classes and a major independent project. They have access to the School of Psychology's specialist research facilities, including testing labs and its own participant pool. This practical training is central to the curriculum:

Software: Proficient use of industry-standard software, including SPSS for statistics and PsychoPy for designing cognitive and behavioural experiments.
Research Project: A core, supervised empirical project where students conceive, design, and execute their own original research study.
Laboratories: Access to dedicated research suites for testing, including eye-tracking and other cognitive science equipment.
Participant Pool: Hands-on experience in recruiting and testing participants from the School's integrated Sona Systems participant pool.
Quantitative Skills: A dedicated module in advanced quantitative methods for psychological data analysis.

Progression & Future Opportunities

Graduates of the MSc Behavioural Science at the University of Glasgow develop interdisciplinary expertise in psychology, economics, business, and neuroscience, preparing them for diverse roles in decision science, research, policy, and business consultancy. Typical jobs include Behavioural Scientist, Data Analyst, Policy Advisor, and Market Researcher. The program offers access to state-of-the-art laboratories and industry projects that enhance practical skills and employability:

The university’s Careers Service offers tailored workshops, one-to-one career advice, and employer networking events specifically designed for behavioural science.
Graduates enjoy strong employment prospects with starting salaries typically ranging from £28,000 to £40,000, depending on sector and location.
Partnerships with industries and research centres offer opportunities for internships, projects, and collaborations.
The interdisciplinary curriculum and advanced quantitative training provide long-term value for careers in academic research, consultancy, and public policy.
Graduates often progress to PhD programs or leadership roles in behavioural science sectors.

Further Academic Progression:
Graduates may pursue PhD research in behavioural science, economics, or neuroscience, or specialised postgraduate professional qualifications in policy, business, or clinical psychology.

Additional Information & Requirements

2.1 Hons (or non-UK equivalent) in Psychology.

India- Bachelor degree at 55-63% (depending on university attended) in Psychology.

USA- Bachelor degree at 2.8/4 in Psychology.

IELTS- 7.0 overall with no subtest less than 6.5

TOEFL- 96 overall with no subtest less than Reading 23; Listening 23; Speaking 23; Writing 24

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