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Psychology plays an important role in many aspects of business and marketing. Consumer psychology is the key to understanding buyer behaviour, enabling organisations to design innovative products and create effective communication messages. This course will prepare you for careers building on both disciplines whether you wish to pursue a successful career in marketing, or more generally apply psychological theories to the world of business. Your studies will culminate in a research project that bridges marketing and psychology.
A 2:1 or above Master degree in a relevant subject or equivalent. IELTS 6.0 (minimum of 5.5 in each component)
Marketing managerDesignerMedia executiveQualitative Consumer ResearcherMarket Research AnalystDigital Marketing Analyst
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University of Sussex
