Fashion and Luxury + MBA

The primary focus of luxury brand management is to continue creating memorable experiences. Various organizations are in search of graduates that possess innovation and creativity along with the skills in media, product design, brand experience, and service development. Experts in luxury brand management are aware of the product placement, and they know the role they have in the market. They also analyze the brand's relationship with the customer. Tasks of a manager of a luxury brand also include attracting and retaining consumers and improving the organizational and practical management of the brand. Students end up becoming experts in making critical decisions revolving around brand repositioning and extension. They also learn how they can detect weaker products in a particular collection.