1. Smeal College of Business
  2. Program
  3. Masters
  4. MBA Data Analytics

MBA Data Analytics

1 Year Online Masters Program

Smeal College of Business

Program Overview

The Master of Professional studies in Data Analytics with an option in Marketing Analytics delivers the knowledge to help you design, implement, and apply data analysis techniques to solve today's complex marketing challenges. You will learn to use and analyze data to address issues related to brand positioning and differentiation, pricing and product strategy, brand equity, marketing campaign performance, and customer satisfaction measuring campaign performance.

Program Key Stats

$12553 ( per semester )



Eligibility Criteria


Additional Information & Requirements

Online Application

Career Options

  • Data Analytics
  • Marketing Analytics

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